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Job description
Note—I have this role open as remote with travel, but local candidates/those with the ability to be onsite weekly in the Cookeville HQ will receive first priority.
The Role
The Sauna Place is a luxury home wellness brand scaling from $20M to $100M+ across three brands and two e-commerce platforms. Our sites have been lightly managed for too long, and we need a hands-on web leader to own them as products, not as marketing collateral.
The Sauna Place and Heritage Sauna live on Shopify. Cedro Custom lives on Squarespace. You will be managing the site for The Sauna Place (our primary website) from day one, with Heritage and Cedro domains layering in over the next 12 months as you partner with our CPO and the product managers leading those brands. You will manage our content team directly and be accountable for site conversion, product listings and merchandising, site health, and the pace at which we ship on-site projects.
Role Logistics
Location: Remote hybrid; can be located anywhere in the US with willingness to travel
On-site: Mandatory monthly trip to Cookeville, TN, for product merchandising work + in-person growth team collaboration
Compensation: $90,000 to $120,000 base, plus company bonus
Career path: Senior Manager level with a clear progression path to Director
Reports to: VP of Growth
What You Will Own
Conversion rate. Maintain a 2 percent or greater average CVR on The Sauna Place site, partnering with growth marketing on testing and optimization
User experience. From navigation to collection formatting to checkout friction, you will think customer-first as we optimize conversion and retention
Technical site health. Page speed, Core Web Vitals, broken links, schema, analytics tagging across GA4, GTM, and ad pixels
Product and merchandising content. New product launches, listing accuracy, on-page SEO, and the throughput of the content team and own our social content plan.
Site Roadmap. What ships next, what does not, and why
What You Will Do
Manage the content team directly. Today there are 3 international contractors covering copy and content, and 1 IC focused on larger infrastructure projects
Partner with VP to develop and run a live web roadmap with clear priorities, owners, and ship dates
Partner with growth marketing on CRV testing. Hypothesize, build, measure, iterate
Partner with the CPO and Product Managers for Heritage and Cedro as those sites layer into your scope
Manage product merchandising, asset creation, and organic social promotion/content
Audit and resolve tagging, tracking, and analytics issues across all three sites
Brief, review, and ship product launch pages, blog content, and landing pages
Surface and resolve site issues before they hit revenue
What You Bring
Required:
5+ years owning/managing e-commerce or content-driven sites with measurable conversion impact
DTC or specialty retail experience
Hands-on Shopify expertise
Direct merchandising and product promotion expertise
Demonstrated CRV ownership with concrete results you can speak to
Experience managing social content and creative contractors
Comfortable working with AI assistance. We use Claude, ChatGPT, and Cursor heavily for build work
Nice to have:
3D or interactive product tooling experience
Technical SEO depth (schema, site architecture, Core Web Vitals)
Email or lifecycle marketing exposure
Experience scaling a web function from \"lightly managed\" to mature
A Note on Level and Growth
This role is publicly titled \"Head of Online Experience\" and internally leveled as a \"Senior Manager,\" with a clear promotion path to \"Director\" as scope expands across all three brands over time. We chose this framing intentionally: the title reflects the ownership and impact we expect from day one, and the level reflects our stage as we build the web function from the ground up. The right operator will not stay at senior manager long. We focus on long-term fit and career growth potential for every addition to the team.
How We Work with AI
A topic for most new positions—this role and team are built for AI mechsuit wearers. We believe automation is a tool to sharpen expertise, not a substitute for it. The best operators we know use AI to move faster on the things they already understand deeply, not to fake understanding they don't have. If you treat Claude, ChatGPT, and Cursor as force multipliers on top of real craft, you will fit in here.
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Worksite address
nashville, TN, 37247, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.