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The British American Tobacco Group

Head of Oral Consumer Insights & Brand Strategy

winston salem, NC

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Job description

Reynolds American seeks a Director Oral Consumer Insights to lead strategic consumer research across Traditional and Modern Oral nicotine categories. Based in Winston-Salem, NC, this role requires 10+ years of market research and strong cross-functional leadership.

You will drive advanced analyses, partner with Marketing Intelligence, Consumer Marketing, and Revenue Growth Management to inform brand actions and growth initiatives.

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Worksite address

winston salem, NC, 27104, US

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Last received from source 2026-10-27View job