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Job description
Join to apply for the Head of Player Marketing role at Arena Entertainment
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We’re a digital entertainment company creating engaging online platforms people love. With teams operating worldwide. Each platform is designed to offer unique, engaging, and innovative digital experiences. From immersive betting platforms to exciting casino games and interactive online entertainment, our brands deliver cutting-edge technology and user-focused design.
Arena prioritises the use of innovative technology, decentralised where possible and builds with an AI first mindset to create the highest quality end product for our users. Not challenged by legacy systems, we are blue sky thinkers changing the landscape of digital entertainment.
Brand Overview : WOW Vegas is a cutting-edge social casino that offers an electrifying gaming experience to players in the US and Canada. Our mission is to bring the glitz and glamour of Las Vegas directly to our players, providing a diverse range of high-quality casino games that are both fun and engaging.
At WOW Vegas, we pride ourselves on creating a vibrant and inclusive community where players can enjoy a seamless and thrilling gaming adventure. We are dedicated to innovation, excellence, and the continuous enhancement of our platform
Role Overview: We\'re on the hunt for an experienced, forward-thinking Head of Player Marketing to take our player engagement to the next level. This role isn’t just about sending emails — it\'s about building an automated, AI-enhanced engagement machine that drives loyalty, retention, and satisfaction across every player touchpoint
You’ll lead the charge in shaping how we speak to players, using smart segmentation, automation, and personalisation to create meaningful connections at scale. If you’re a strategic thinker, a creative storyteller, and obsessed with tools that make life easier - read on
What You’ll Be Doing
Own the Marketing/CRM Strategy
Build and execute a powerful CRM and player communications strategy focused on lifecycle management, reactivation, retention, and LTV growth
Use AI and automation tools to scale personalised communication. Automate repetitive tasks and build smart workflows that allow your team to focus on what matters most
Lead with Words
Write (and oversee) copy that connects. Whether it’s an email, push notification, or in-app message - you know how to make it relevant and engaging
Launch & Learn
Plan and execute multi-channel campaigns, then track, test, optimise, and repeat. Every interaction is a chance to learn more and do better
Work Cross-Functionally
Collaborate with product, support, marketing, and data teams to ensure CRM efforts align with the broader player experience and brand tone
Build & Manage a Rockstar Team
Lead a small but mighty team of CRM specialists and copywriters. Create a high-performance culture focused on experimentation, impact, and iteration
What we’re looking for
Proven Marketing & CRM Expertise
You’ve done this before, ideally in iGaming or a fast-paced B2C digital environment
Tech-Savvy & Automation-Oriented
You’re comfortable using AI and automation tools (e.g., Zapier, n8n, Make, ChatGPT, etc.) to supercharge your workflows and campaigns
You can zoom out and think strategy, but you’re also not afraid to roll up your sleeves and get into the details
Strong writing skills and a love for storytelling that drives acti
Analytically Sharp
You don’t just run campaigns - you understand what worked, what didn’t, and why
You know how to inspire and get the best out of a creative, high-output team
Bonus Points If You
Have experience in the iGaming space
Have built or scaled Marketing & CRM programs using tools like Salesforce, Braze, Iterable, Klaviyo, Customer.io, or similar
Have implemented automation workflows with tools like Zapier, n8n, Make, or custom scripts
Have leveraged segmentation and data integration solutions like Twilio Segment to enhance personalisation
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Advertising and Marketing
Industries: Entertainment Providers and Gambling Facilities and Casinos
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Worksite address
miami, FL, 33222, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.