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Job description
Thrively is partnering with a rapidly scaling, venture-backed San Francisco-based healthtech company redefining how patients and providers connect.
This Series B startup is building an AI-powered platform designed to make healthcare communication feel effortless, responsive, and deeply connected — delivering quick answers, clear communication, and seamless access to care.
Head of Product Marketing to own positioning, messaging, and go-to-market strategy at a pivotal stage of growth.
About the Company
Our series B-funded client, with $100m+ raised, believes healthcare should feel effortless and connected — where patients experience quick answers, clear communication, and seamless access to care.
They have built the most comprehensive patient experience platform powered by specialty-specific, agentic AI, enabling intelligent, omnichannel patient interactions. The platform integrates deeply with EHR and practice management systems while adapting to complex provider workflows and preferences.
About the Role
The ideal Head of Product Marketing will bring 7–10+ years of B2B SaaS product marketing experience. This is a foundational, high-impact role responsible for shaping how the company:
Positions and differentiates its platform
Brings products and features to market
Enables Sales to win
Communicates value to non-technical buyers
This role starts as a senior individual contributor, with the expectation to build and lead a small team (anticipated growth to two direct reports within 12 months). You will partner closely with Product, Demand Generation, and Sales leadership, acting as the connective tissue between product innovation and market success.
What You’ll Be Doing
Own and create a unified messaging and positioning framework
Craft narratives that resonate with target buyers (COOs, practice managers, clinicians)
Translate complex technical capabilities into clear customer value
Drive category storytelling and competitive differentiation
Lead integrated product and feature launches
Define launch strategy, success metrics, and execution plans
Align Product, Sales, and Marketing around GTM priorities
Identify target segments, use cases, and buyer journeys
Develop and own the sales enablement strategy
Create pitch narratives, battlecards, decks, and collateral
Build objection-handling and competitive intelligence assets
Partner with Sales leadership to improve win rates
Define the customer proof strategy
Develop case studies, ROI narratives, and video spotlights
Serve as the market and competitive authority
Translate industry trends into GTM recommendations
Your Experience
7–10+ years in B2B SaaS product marketing
Proven success owning positioning and GTM strategy
Experience marketing complex products to non-technical buyers
Healthtech strongly preferred
Experience in high-growth startups or scaling environments
Experience building a 0 → 1 product marketing function
Preferred Domain Background
AI / agentic AI platforms
Legal-tech or similarly complex / regulated industries
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Worksite address
san francisco, CA, 94199, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.