About this opportunity
Lsdirect lists this Head of Product opportunity in village of suffern, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Location: Hybrid role based in Suffern, NY
Company: LS Direct
About LS Direct
LS Direct is a performance-driven marketing company specializing in retargeting through direct mail. As we expand into digital channels—including programmatic, paid media, and connected TV (CTV)—we are building an integrated, omnichannel platform that delivers measurable results across the customer journey.
Role Overview
We are seeking a strategic and execution-focused Head of Product to lead the evolution of our product portfolio from a direct mail-centric offering to a fully integrated omnichannel marketing platform.
This leader will define product vision, build and scale a high-performing product organization, and drive innovation across direct mail, digital, and CTV solutions. The ideal candidate combines deep experience in performance marketing technology with strong business acumen and a track record of building data-driven products in fast-growing environments.
Key Responsibilities
Product Strategy & Vision
Define and own the product vision and roadmap aligned with LS Direct’s growth into digital and CTV
Identify market opportunities across direct mail, digital advertising, and emerging channels
Translate company strategy into scalable product initiatives that drive revenue and client value
Omnichannel Product Development
Lead development of integrated solutions across: Direct mail retargeting
Digital media (display, social, programmatic)
Connected TV (CTV)
Ensure seamless audience targeting, attribution, and measurement across channels
Drive innovation in identity resolution, personalization, and cross-channel orchestration
Data, Measurement & Performance
Champion a data-first approach to product development
Oversee capabilities in attribution, incrementality testing, and campaign analytics
Partner with data science and engineering to enhance targeting and optimization models
Leadership & Team Building
Build out and mentor a high-performing product management team
Establish product processes, frameworks, and best practices
Foster a culture of accountability, experimentation, and customer-centric thinking
Cross-Functional Collaboration
Partner closely with Engineering, Data, Sales, Marketing, and Operations
Work with Sales and Client Success teams to translate customer needs into product features
Support go-to-market strategies, pricing, and positioning
Client & Market Engagement
Engage with key clients to understand needs and validate product direction
Stay ahead of industry trends in advertising and marketing technologies, identity, and privacy
Represent LS Direct as a product thought leader in the market
Qualifications
Required
5+ years of product management experience, including leadership roles
Experience in performance marketing platforms
Strong understanding of: Digital advertising ecosystems (DSPs, SSPs, programmatic)
Customer data platforms (CDPs) and identity resolution
Attribution and measurement methodologies
Proven track record of launching and scaling data-driven products
Preferred
Experience with CTV / OTT advertising platforms
Familiarity with direct mail or offline marketing channels
Experience integrating offline and online attribution models
Background working in high-growth or transformation environments
#J-18808-Ljbffr
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.