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Job description
The Head of Sales & Marketing is primarily a sales leadership role, responsible for driving revenue growth by leading every customer-facing function from first contact through signed contract. Alongside sales leadership, this person keeps our organic social media presence active and authentic—sharing customer testimonials, before/after project photos, and behind-the-scenes team content that shows who we are.
The Head of Sales & Marketing leads both the Sales Team and the Marketing Function, ensuring that leads are followed up on quickly, sales estimates are accurate and consistent, and our brand shows up consistently and authentically online.
This role owns lead generation, sales conversion, pricing accuracy, and organic social media growth.
This is a high-ownership leadership role that requires structure, creativity, and disciplined follow-through.
Key Responsibilities
Direct leadership of the Sales Team of 10-12 individuals (LMA: Lead, Manage, hold Accountable)
Direct leadership of the Marketing function, including organic social media strategy and content
Ownership of the sales process: lead follow-up, pricing accuracy, and deal closing
Accountability for pipeline health, close rates, and brand presence across 2+ social platforms
Consistently closing deals from company-provided leads
Strong customer experience from first meeting through signed contract
High close rate and efficient use of appointments
Clear communication with customers and internal team
KPIs
You'll be measured by your ability to execute and lead in the following areas:
$ of Fences Sold
Lead volume and lead quality generated organically
Estimate accuracy across the sales team
Sales team performance, accountability, and retention
Qualifications
Prior leadership experience in sales and/or marketing, ideally in home services, construction, or trades.
Proven track record of building or scaling a sales team and improving conversion rates.
Experience growing an organic social media presence—content strategy and community engagement, not just paid ads.
EOS experience preferred but not required.
We Live and Lead by Our Core Values
At Superior Fence & Rail, our Core Values guide how we hire, lead, and serve our customers.
5930 Commerce Dr, Westland, MI 48185, USA
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Worksite address
westland, MI, 48186, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.