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Job description
Social media is a linchpin of Vulture’s editorial operation — it’s an essential component of everything we produce and the businesses that support those efforts. We’re looking for a Head of Social to oversee that department. This person and their team will collaborate on all the work that Vulture produces and promotes, including articles, video, podcasts, games, and live events. The ideal candidate is a strategic thinker and lover of culture who is as comfortable in a creative brainstorming session as they are poring over editorial analytics. The job is fast-paced and often involves juggling multiple projects, so strong prioritization and communication skills are vital.
What you’ll do:
Determine the most effective ways to reflect Vulture’s sensibility, tone, and perspective across key platforms.
Create and publish engaging content.
Establish the necessary social strategies and tactics to help Vulture meet goals relating to audience reach and engagement, subscription conversion, sponsorship fulfillment, and brand-building.
Monitor social performance and use data-driven insights to refine tactics and influence editorial decisions.
Manage the social team: create a clear agenda, set priorities, provide coaching.
Introduce clear, efficient processes for working with the rest of the editorial teams.
Pitch new social franchises: videos, columns, rubrics, or just one-off delights.
Work with the Vulture features team and New York culture editors on plans for capturing behind-the-scenes content and subsequent story and package rollouts.
Work with the news team on live-event coverage including red carpets, parties, premieres, award shows, and Vulture-led experiences. This occasionally involves night and weekend work.
Pay attention to emerging or underutilized platforms and determine if/when/how Vulture should launch a presence on them.
Build a roster of freelance social producers, especially outside of New York.
Manage a budget across talent, travel, and freelancer support.
What you’ll bring:
Extensive social media experience, preferable at a digital media company.
Excellent communication and time-management skills.
Comfort managing direct reports and working closely with members of adjacent departments.
A track record of growing an audience and producing distinct creative work.
Familiarity with Adobe Suite (especially Premiere), Figma, Meta Suite, and social scheduling platforms such as Dash Social.
The ability to parse performance data and use insights to influence editorial decision-making, track KPIs, and report on goals to leadership.
A high degree of entertainment enthusiasm and cultural fluency. Be prepared to discuss your favorite shows and movies, albums and creators, podcasts and video games.
Positivity, a level head, an insuppressible sense of humor, and a spirit of collaboration.
PAY TRANSPARENCY
The salary range listed below represents the minimum and maximum base pay for this position at the time of this posting. Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate's skills and experience.
Pay Range
$100,000 - $110,000 USD
OUR DEI+ COMMITMENT
Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves and create their best work. We recognize that great stories, platforms, products and services come from people with all manner of backgrounds and experiences. We recognize that our commitments require ongoing work and sustained attention, as well as adaptation to new insights and best practices.
Vox Media is an Equal Opportunity Employer and qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our recruiting team ( ).
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.