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Job description
Compensation: Competitive base salary or hourly + performance-based bonus
About BURDLIFE Jewelry
BURDLIFE Jewelry is a fast-growing jewelry and retail experience brand specializing in permanent jewelry, professional ear piercings, and thoughtfully curated 18k gold-filled and sterling silver jewelry.
Our stores are designed to be more than places to shop. We create memorable, highly personalized experiences through styling, piercing, permanent jewelry, events, and exceptional customer service.
As BURDLIFE continues to expand, we are looking for a highly motivated Sales Performance Manager to help strengthen sales performance, develop our retail teams, and drive measurable revenue growth.
Sales Performance Manager
Employment Type: Full-Time
Work Location: In Person | Nashville, Tennessee
About the Role
The Sales Performance Manager will be responsible for improving sales performance across BURDLIFE's retail locations, with Nashville serving as the home base.
This is a highly hands-on, results-driven leadership role. You will work directly with Store Managers and sales teams to identify opportunities, strengthen selling behaviors, improve accountability, and ensure each location is consistently working toward its revenue and performance goals.
You will spend significant time coaching employees on the sales floor, reviewing KPIs, developing Store Managers, implementing sales strategies, and creating clear action plans for underperforming areas.
The ideal candidate is competitive, analytical, highly organized, and passionate about developing people while driving results.
Key Responsibilities
Drive revenue growth and improve sales performance across multiple BURDLIFE retail locations.
Partner directly with Store Managers to establish clear sales goals, KPIs, and weekly performance expectations.
Coach Store Managers and sales associates on selling techniques, customer engagement, product knowledge, upselling, cross-selling, and clienteling.
Increase key retail metrics including conversion rate, average transaction value, units per transaction, repeat customers, and service-to-product sales.
Review daily, weekly, and monthly sales reports to identify trends, opportunities, and performance gaps.
Create measurable action plans for stores and employees that are not meeting sales expectations.
Conduct regular store visits and provide real-time sales floor coaching and feedback.
Lead individual and group sales training sessions.
Develop sales contests, incentives, challenges, and strategies that motivate teams and increase performance.
Hold Store Managers accountable for executing sales strategies and achieving established goals.
Identify top performers and help develop future Store Managers and retail leaders.
Support hiring, interviewing, onboarding, training, and performance management.
Partner with leadership on promotions, product launches, events, marketing initiatives, and new store openings.
Ensure each location consistently delivers the BURDLIFE customer experience and brand standards.
Monitor customer feedback and identify opportunities to improve service, retention, and loyalty.
Lead by example and demonstrate exceptional selling behaviors while working alongside teams in-store.
Provide leadership with regular performance updates, opportunities, challenges, and recommended solutions.
Key Performance Indicators
Success in this position will be measured through performance metrics including:
Store revenue growth
Sales goal attainment
Conversion rate
Average transaction value
Units per transaction
Customer retention and repeat business
Permanent jewelry and piercing service performance
Individual employee sales performance
Store Manager performance
Employee training and development
Customer experience and service standards
Qualifications
3+ years of retail leadership, multi-store management, district management, sales management, or high-volume retail experience.
Proven track record of increasing retail sales and improving store performance.
Strong experience coaching and developing Store Managers and sales teams.
Strong understanding of retail KPIs, sales reporting, goal setting, and performance management.
Comfortable holding teams accountable to measurable expectations.
Excellent leadership, communication, coaching, and relationship-building skills.
Highly organized and comfortable managing multiple locations and priorities.
Strong problem-solving and analytical skills.
Self-motivated, proactive, and able to operate effectively in a fast-growing environment.
Comfortable working directly on the sales floor and coaching in real time.
Ability and willingness to travel regularly between BURDLIFE locations.
Experience in jewelry, luxury retail, fashion, beauty, hospitality, or specialty retail strongly preferred.
Must be 21 years of age or older.
What Success Looks Like
Within this role, we expect to see:
Consistent sales growth across BURDLIFE locations.
Stores consistently achieving or exceeding revenue goals.
Stronger sales behaviors and accountability across retail teams.
Improved conversion, average transaction value, and repeat business.
Store Managers who confidently coach and manage their teams.
Clear performance expectations and follow-through at every location.
Strong employee engagement, development, and retention.
Consistent execution of BURDLIFE's customer experience and brand standards.
Why Join BURDLIFE?
Competitive compensation with performance-based bonus opportunities.
Direct impact on the growth of an expanding retail brand.
Opportunity to work closely with company leadership.
Career advancement as BURDLIFE continues to open new locations.
Employee discounts on BURDLIFE jewelry and services.
Paid time off.
401(k).
Entrepreneurial environment where initiative, ideas, and results are recognized.
Opportunity to help build the sales culture and leadership structure of a growing company.
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Worksite address
nashville, TN, 37247, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.