About this opportunity
CNS lists this Hybrid marketing & communications Manager NYC opportunity in new york city, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Marketing and Communications Manager (Consultant)
Position Summary
Partners with clinical department leadership and faculty to gain a clear understanding of
business initiatives and effectively translate them into marketing strategies and tactics.
This role requires a strong blend of strategic thinking, stakeholder management, project
management, executional excellence and healthcare marketing expertise.
Key Responsibilities
Strategic Planning & Consultation
• Develops and implements strategic marketing and communications plan to achieve
Department objectives.
• Conducts assessments of assigned divisions to identify opportunities, barriers,
audience needs and marketing gaps.
• Establishes and prioritizes divisions based on organizational goals, business drivers,
growth potential and resource needs.
• Translates complex business and clinical priorities into actionable marketing tactics
to execute with measurable outcomes.
Integrated Marketing & Communications
• Identifies the most effective communications channels and execute marketing and
communications tactics.
• Transforms content from subject matter experts into simplified, consumer-friendly
material. Researches, writes and edits content for internal audiences. Channels
may include newsletters, web pages, marketing collateral, featured stories,
infographics and social media.
• Ensures messaging adheres to WCM’s Brand Guidelines and style guide.
Stakeholder Management
• Builds strong relationships with physicians, administrators, department leadership
and External Affairs cross-functional partners.• Facilitates strategic planning discussions and presents recommendations to
leadership audiences.
• Manages expectations, priorities and project timelines across multiple
stakeholders.
Market Intelligence & Performance Analysis
• Monitors healthcare market trends, competitive activity, patient demand, referral
patterns and industry best practices.
• Utilizes business analytics and performance data to uncover actionable insights
that guide strategic recommendations.
• Establishes KPIs and measurement frameworks to evaluate program effectiveness.
• Analyzes campaign and channel performance and optimize strategies based on
results.
Project Management
• Takes cross-functional marketing initiatives from concept through execution.
• Coordinates internal teams and external agency partners as needed.
• Manages multiple projects simultaneously while ensuring quality, consistency and
timely execution.
• Maintains project plans, budgets, timelines and reporting documentations
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.