Icon General Manager

Job description

We're seeking a dynamic and strategic Icon General Manager to lead the ICON brand and drive performance across all areas of the business. This role is responsible for setting brand strategy, overseeing day-to-day operations, managing budgets, developing products and marketing initiatives, and ensuring ICON continues to deliver industry-leading products and experiences for riders.

This is a high-impact leadership opportunity for someone with strong business acumen, deep motorcycle industry knowledge, and a passion for building brands.

This position requires an on-site schedule in our Portland, Oregon office.

What You'll Do

Lead and oversee all day-to-day operations of the ICON brand

Develop and execute strategic plans that drive growth, profitability, and market share

Establish goals and priorities across departments and ensure alignment with business objectives

Manage budgets, optimize expenses, and improve financial performance

Drive product planning initiatives tied to revenue and profit targets

Partner with Marketing to oversee campaigns, events, sponsorships, and brand activations

Build and maintain strong relationships with dealers, distributors, athletes, licensees, and industry partners

Provide leadership, coaching, and performance management to team members

Foster collaboration and transparency between ICON and LeMans teams

Evaluate operational effectiveness and implement continuous improvement initiatives

Ensure compliance with applicable laws, regulations, and company policies

Present regular operational and financial updates to executive leadership

Develop solutions to business challenges, competitive pressures, and organizational needs

What You'll Bring

Bachelor's degree in Business Administration or a related field preferred

4-6 years of experience as a General Manager, Brand Leader, or similar executive-level role

Strong experience managing budgets, business strategy, and operational performance

Deep network and knowledge of the motorcycle industry

Strong understanding of business functions, including Finance, HR, Procurement, Operations, and Marketing

Experience developing product strategies and driving profitable growth

Strong leadership, communication, and analytical skills

Experience working across multiple sales channels, including B2B and eCommerce, preferred

Experience managing athlete contracts, sponsorship agreements, or licensing partnerships is a plus

Familiarity with motorcycle helmet and apparel design/development is beneficial

Full-time, on-site position

Up to 10% travel required

Valid driver's license required

Disclaimer

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

LeMans Corporation is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. LeMans Corporation will only employ those who are legally authorized to work in the United States. There are not any current or future visa sponsorships for this opening.

This company participates in E-Verify

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Who can apply

Review the original listing for work authorization, qualifications and employer requirements.