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Job description
We're seeking a dynamic and strategic Icon General Manager to lead the ICON brand and drive performance across all areas of the business. This role is responsible for setting brand strategy, overseeing day-to-day operations, managing budgets, developing products and marketing initiatives, and ensuring ICON continues to deliver industry-leading products and experiences for riders.
This is a high-impact leadership opportunity for someone with strong business acumen, deep motorcycle industry knowledge, and a passion for building brands.
This position requires an on-site schedule in our Portland, Oregon office.
What You'll Do
Lead and oversee all day-to-day operations of the ICON brand
Develop and execute strategic plans that drive growth, profitability, and market share
Establish goals and priorities across departments and ensure alignment with business objectives
Manage budgets, optimize expenses, and improve financial performance
Drive product planning initiatives tied to revenue and profit targets
Partner with Marketing to oversee campaigns, events, sponsorships, and brand activations
Build and maintain strong relationships with dealers, distributors, athletes, licensees, and industry partners
Provide leadership, coaching, and performance management to team members
Foster collaboration and transparency between ICON and LeMans teams
Evaluate operational effectiveness and implement continuous improvement initiatives
Ensure compliance with applicable laws, regulations, and company policies
Present regular operational and financial updates to executive leadership
Develop solutions to business challenges, competitive pressures, and organizational needs
What You'll Bring
Bachelor's degree in Business Administration or a related field preferred
4-6 years of experience as a General Manager, Brand Leader, or similar executive-level role
Strong experience managing budgets, business strategy, and operational performance
Deep network and knowledge of the motorcycle industry
Strong understanding of business functions, including Finance, HR, Procurement, Operations, and Marketing
Experience developing product strategies and driving profitable growth
Strong leadership, communication, and analytical skills
Experience working across multiple sales channels, including B2B and eCommerce, preferred
Experience managing athlete contracts, sponsorship agreements, or licensing partnerships is a plus
Familiarity with motorcycle helmet and apparel design/development is beneficial
Full-time, on-site position
Up to 10% travel required
Valid driver's license required
Disclaimer
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
LeMans Corporation is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. LeMans Corporation will only employ those who are legally authorized to work in the United States. There are not any current or future visa sponsorships for this opening.
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Worksite address
portland, OR, 97204, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.