About this opportunity
Pen Manufacturing lists this Industrial Marketing & Demand Generation Lead opportunity in anaheim, California. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Pen Manufacturing is a prominent player in the sheet metal fabrication industry, renowned for delivering precision-engineered solutions. We are a fast growing and fast paced manufacturing company. Committed to quality and innovation, we are seeking an experienced General Manager to lead our sheet metal manufacturing processes.
Head of Marketing & Content
Pen Manufacturing / Metal Solutions
Anaheim, CA
Full Time | On Site, 5 Days Per Week
Compensation: $80,000 to $120,000 Base + Performance Compensation | OTE up to $200,000
About the Role
We are looking for a hands on Head of Marketing & Content to build the marketing engine for Pen Manufacturing and, over time, the broader Metal Solutions platform.
This role starts at our Pen Manufacturing plant in Anaheim. The initial mission is simple: build a high output marketing and content engine that works at Pen. As we prove the model and grow Metal Solutions, we want this person to expand that playbook across our other manufacturing companies and plants and ultimately grow into leading marketing across the broader platform.
This is not a role for someone who wants to sit behind an agency, manage a calendar, and review other people's work.
We want a builder and creator.
You should be equally comfortable developing marketing strategy, walking onto the manufacturing floor with a camera, interviewing a welder or engineer, editing the footage, publishing it on LinkedIn, managing a newsletter, reviewing CRM data, and getting on a call with an outside SDR agency to improve its performance.
What You'll Own
Content Creation
Our goal is to build toward approximately five pieces of content per day , ranging from short form posts and videos to longer form articles, case studies, newsletters, and customer stories.
You will personally:
Shoot photo and video content
Edit short and long form video
Write LinkedIn posts, articles, case studies, emails, and website copy
Interview employees, customers, executives, and technical experts
Turn shop floor activity into compelling stories
Repurpose individual stories into multiple pieces of content across channels
Build and manage a consistent content calendar
We want someone who can walk the manufacturing floor, see an interesting project being built, and immediately recognize five different pieces of content that can come from it.
AI experience is a major plus. We want someone who understands how to use AI tools to accelerate video and content editing, research, repurposing, automation, and overall production volume without sacrificing quality.
LinkedIn will be one of our most important channels.
You will own strategy and execution for company pages, executive profiles, thought leadership, customer engagement, recruiting content, and content supporting our outbound sales efforts.
We want someone who genuinely understands LinkedIn and what gets attention, engagement, and ultimately commercial results, not someone who simply knows how to schedule posts.
Newsletters & Email
Own our ongoing customer and prospect newsletter strategy, including identifying stories, writing and editing copy, building campaigns, maintaining lists, and measuring performance.
Marketing needs to contribute to revenue.
You will work directly with leadership and Sales to:
Identify target customers and industries
Develop messaging and campaigns
Support outbound prospecting
Manage outside SDR and appointment setting agencies
Review targeting and account lists
Monitor lead and appointment quality
Hold outside partners accountable for results
Track what turns into pipeline and revenue
You will also help maintain CRM cleanliness, lead data, campaign attribution, and basic sales and marketing workflows.
SEO, Website & Digital Marketing
We currently work with outside marketing resources, but our goal is to bring significantly more capability in house.
Strong practical SEO experience is therefore a major advantage. Ideally, you understand keyword strategy, on page SEO, content strategy, website management, analytics, and the fundamentals of technical SEO.
Our ideal hire eventually becomes capable enough across content, SEO, website, email, analytics, and digital marketing that we can substantially reduce or eliminate our dependence on an outside marketing agency.
What We're Looking For
We care more about what you can actually build than the titles you have held.
You should have:
Excellent writing ability
Video shooting and editing experience
Deep understanding of LinkedIn
Strong marketing strategy instincts
Experience working directly with sales teams
Experience managing SDR agencies, lead generation partners, or outbound campaigns
Strong analytical instincts and an ability to connect marketing activity to commercial results
The ability to understand technical products and communicate them simply
The ability to operate independently without a large marketing team underneath you
High standards for creative quality combined with the ability to produce content at high volume
Experience using AI to dramatically increase content production and editing speed
SEO and website management experience
Industrial, manufacturing, infrastructure, aerospace, defense, construction, engineering, or technical B2B experience
What Success Looks Like
Within your first year, we expect you to:
Build a repeatable marketing and content engine at Pen Manufacturing
Build toward approximately five pieces of content per day across formats and channels
Make LinkedIn a meaningful source of awareness, relationships, recruiting, leads, and commercial opportunities
Build a strong library of video, photography, case studies, customer stories, and sales content
Establish consistent customer and prospect newsletters
Improve our CRM and marketing data
Improve the effectiveness of our SDR and outbound programs
Build clear reporting connecting marketing to leads, opportunities, and revenue
Bring more SEO, content, website, and digital marketing capabilities in house
Create a repeatable playbook that can eventually be deployed across additional Metal Solutions plants
This position starts on site at Pen Manufacturing in Anaheim .
We want someone who can prove the model here first.
As Metal Solutions grows and adds additional manufacturing businesses and plants, our goal is for this person to take what works at Pen and deploy it across the broader organization.
For the right person, this can grow from being the marketing leader for one manufacturing operation into building and leading the marketing function across an expanding portfolio of industrial businesses.
Compensation
Base Salary: $80,000 to $120,000 depending on experience
On Target Earnings: Up to $200,000
Performance compensation will be tied to meaningful business results. We care about pipeline, customers, revenue, and measurable growth, not vanity metrics.
Location
This is an in person role, five days per week .
Being physically present is fundamental to the job. Our people, machines, projects, customers, and manufacturing operations are the content.
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Worksite address
anaheim, CA, 92808, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.