About this opportunity
Butler/Till lists this Information Analyst Iii opportunity in city of rochester, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company (ESOP).
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.
SUMMARY
The Information Analyst plays a vital role in distilling raw data into actionable insights to inform campaign optimizations. They exercise discretion and independent judgment within the data collection, modeling, measurement planning, visualization, and analysis process. This individual collaborates closely with senior team members to analyze information needs, data relationships, workflow, and technical documentation. Strong communication skills, proactive attitude, and adaptability are crucial for success in this fast-paced, deadline-driven environment.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Represent media data with domain expertise for campaign performance reporting.
Key Responsibilities:
Identify, collect, prepare, transform, and validate data
Understand and maintain data models, mappings, and relationships
Complete data transformations across all data sources, including 3rd party measurement data
Perform data quality audits for all media platforms
Act as a subject matter expert in data use for measuring and improving marketing campaigns
Confidently respond to client questions in meetings and clearly articulate answers to questions in written form, demonstrating knowledge and understanding of both client business problem but interpretation of the data used to address it
Key Outcome: Measurement planning, visualization, and analysis
Key Responsibilities:
Establish business objectives and define KPIs and metrics, thoroughly documenting in standard Measurement Framework
Assist in developing solutions to achieve client measurement goals
Create visualizations to effectively communicate performance
Build, update, and maintain Power BI dashboards across all media data and 3rd party measurement sources for internal and external stakeholders
Documents observations resulting from Power BI dashboard reporting
Responsible for timely and accurate reporting delivery
Key Outcome: Technical process maintenance and improvement
Key Responsibilities:
Assist in the development of formal processes and conduct efficiency audits
Proactively support agency improvement/innovation initiatives
Other Responsibilities:
Continuously learn and improve processes to ensure accuracy and efficiency
Organize and manage multiple priorities and projects
Take full responsibility and accountability for contributions and outcome
Ability to define problems, collect and review data, establish facts, and draw valid conclusions
Additional accountabilities and tasks may be assigned by leader/management to contribute to overall team and agency success
QUALIFICATIONS
REQUIRED
Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, Economics or a related field
4+ years of demonstrated experience in data modeling, measurement planning and data visualization
Proficient in SQL
Deep experience in Microsoft Excel, including DAX, complex formulas, pivot tables, Power Pivot
Experience in BI tools, preferably Power BI
Strong written and verbal communication skills
PREFERRED
Experience with digital media platforms and analyzing media data
Experience in the Healthcare vertical
Experience using project management software
CORE COMPETENCIES
CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
COLLABORATIVE: Working with teams and across the organization with ease
OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstance
RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
TRAVEL REQUIREMENTS
All employees, regardless of role or geographic location, are required to attend in person for onboarding during their first week of employment and annually for the Shareholder’s Summit held in June. Additional travel is not routinely expected but may be required for key/critical meetings & events
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.E., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $58,000 - $92,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. xzgxqkn Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
Worksite address
city of rochester, NY, 14624, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.