Integrated Marketing Lead

Job description

The Integrated Marketing Lead will serve as a hands-on contributor responsible for executing a wide range of marketing initiatives across content, events, digital marketing, communications, research, and project management. This role is designed for a highly organized, action-oriented professional who thrives in a fast-paced environment and can independently manage multiple priorities while maintaining a high standard of quality and responsiveness.

The ideal candidate is a self-starter who can shift between strategy and execution, produce a large volume of work, and consistently move projects forward with limited supervision.

Responsibilities

Content & Communications

Draft and edit email campaigns, newsletters, invitations, and sales materials for a high-net-worth and executive audience

Create and maintain presentation decks, including materials presented directly to executive leadership and clients

Write website content and landing page updates

Support executive communications and thought leadership efforts

Maintain consistency with Vault's brand voice and positioning across all materials, calibrated to a sophisticated, affluent audience

Event & Hospitality Marketing

Coordinate marketing support for client events, conferences, dinners, and sponsorships — including both high-volume, lead-generation events and smaller, relationship-driven client gatherings, which require different tracking approaches and a different tone

Manage invitations, registration tracking, attendee communications, and post-event follow-up, with attention to the discretion and personalization expected by high-net-worth clients

Own vendor selection and budget tracking for events, including sourcing and quality evaluation

Assist with branded merchandise and promotional material procurement

Brief internal stakeholders (BDMs, leadership) on event positioning, tone, and messaging ahead of each activation

Develop sales enablement materials — one-pagers, leave-behinds, and follow-up content — to support BDMs before and after events

Partner with BDMs to ensure event conversations are captured and translated into appropriate follow-up campaigns

Digital Marketing

Update website content and digital assets

Own campaign tagging and attribution structure in HubSpot, connecting event and campaign activity to downstream quotes and bound policies

Track campaign performance metrics

Support paid media efforts and SEO initiatives

Coordinate marketing automation activities

Project Management & Production

Manage multiple concurrent projects and deadlines

Serve as liaison between marketing, business leaders, vendors, and creative partners

Maintain marketing calendars and production schedules

Ensure projects move from concept through execution quickly and efficiently

Market Research & Reporting

Conduct competitive analysis

Compile campaign metrics and executive summaries

Track marketing KPIs, including both standard funnel metrics (opens, clicks, conversions) and relationship-based outcomes for high-touch events (referrals, repeat attendance, relationship-stage progression)

Identify opportunities for new campaigns and initiatives

Experience & Qualifications

Required

5–10+ years of marketing experience

Strong writing and editing skills, with the ability to write for a sophisticated, high-net-worth, and executive audience

Experience managing multiple projects simultaneously

Exceptional organizational skills

Proficiency with Microsoft Office and PowerPoint

Experience with CRM and email marketing platforms

Ability to work independently and prioritize effectively

Willingness and ability to travel for multi-day, in-person events

Preferred

Insurance, luxury brand, or professional services experience — specifically, prior experience marketing to or communicating with high-net-worth or ultra-high-net-worth individuals

Experience with relationship-driven, high-touch client events (as distinct from trade-show or lead-gen event marketing)

Familiarity with HubSpot, SEMrush, Canva, Adobe Creative Suite, or similar platforms

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Who can apply

Review the original listing for work authorization, qualifications and employer requirements.