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X UP Brands LLC

Integrator / Chief Operating Officer (Ecommerce / FBA)

rochester, MI

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About this opportunity

X UP Brands LLC lists this Integrator / Chief Operating Officer (Ecommerce / FBA) opportunity in rochester, Michigan. Review the employer’s description below for duties, qualifications and application requirements.

Job description

About X UP Brands

X UP Brands is a founder‑led, Amazon‑first ecommerce portfolio company. We build, acquire, and scale niche consumer brands — 8 brands today across wellness, jewelry, drinkware, and medical accessories, with more brands and acquisitions actively in the pipeline — through superior product development, conversion‑focused creative, and a repeatable operating system. A global team, on track to hit $25M in revenue by the end of 2026, with a 3‑year goal of $100M — more brands, better systems, AI‑powered departments.

The Role

Our Founder & CEO is the company's Visionary — the best product strategist, creative judge, and deal evaluator in the business, and its biggest bottleneck. We're hiring the person who runs the company day‑to‑day so he doesn't have to: owns the leadership team, owns the problems, owns the follow‑through — freeing the CEO to focus on product, growth, and acquisitions.

This is not a role scoped to one brand. This is operating authority across all 8 brands and every department: DTC, Amazon Advertising, Creative, Operations, Product Development, and Finance.

You will work core hours aligned with our global leadership team, primarily overlapping US Eastern Time.

What You’ll Own

Run the leadership team. Direct accountability for the department heads — hold Rocks, scorecards, and deadlines to the standard, not just track them

Run EOS. Own the weekly leadership meeting cadence, Quarterly Rocks planning, and the Issues List (IDS)

Solve the problems that currently land on the CEO’s desk. Team accountability gaps, cross‑department conflicts, vendor and operational fires — resolved before they need to go up

Own execution against the company’s revenue targets. Translate strategic direction into department‑level plans and hold the team to delivering them

Own new brand and acquisition integration. When we launch a new brand or close an acquisition, you build the operational plan, set the targets, and hold the team accountable to hitting them from day one — this isn’t a side project, it’s core to how we scale past 8 brands

Represent the company externally where needed — supplier, logistics, and operational vendor relationships

Build the management layer underneath you. Several department heads are strong individual operators who need to grow into people managers — that’s your job to develop

Qualifications

5+ years managing people, not just projects — real experience delivering hard feedback, managing out underperformers, and owning a function end‑to‑end. This is the single most important bar.

E‑commerce and Amazon fluency — Amazon FBA operations, DTC/Shopify, TikTok Shop, and marketplace dynamics well enough to hold department heads to a real standard

Track record running distributed, global teams — comfortable managing people across time zones, accents, and communication styles

EOS or similar operating system experience is a strong plus, not required

Experience integrating acquisitions or launching new business units is a strong plus — we’re actively acquiring and this role owns that execution

Comfortable being the accountability layer, not just a coordinator

Direct partnership with the Founder & CEO — full operating authority across the company, not a single‑brand seat

High‑growth environment: 8 brands today, more brands and acquisitions actively in the pipeline, on track for $25M in 2026 and $100M over three years

Real influence on strategy, not just execution — you help decide how the company scales

(International version: Travel to the US included for onboarding and quarterly leadership sessions.) / (US version: Flexibility for remote work after onboarding, based on performance and fit.)

Compensation: Competitive base, plus performance bonus tied to company revenue and EOS scorecard results

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Worksite address

rochester, MI, 48308, US

Who can apply

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