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Job description
Who you are
6-8+ years of experience in B2B product marketing in high-growth, late-stage startups
Curiosity: you ask "why" and back your answers with data
Hustle: you are proactive, thoughtful, organized, and get things done. You ship, learn, iterate and run flawless, well-organized GTMs from planning to post-launch
Partnership: you bring a clear POV, influence respectfully, collaborate for the greater good, and pull in the right teams at the right time
Communication: you communicate clearly with internal and external audiences and can turn complex concepts into easy to understand and compelling marketing assets
If you're excited about this role, but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles
What the job involves
Altruist is hiring an experienced Senior Product Marketing Manager for our Core and Lending products
This is an individual-contributor role reporting to the Director of Product Marketing
In close partnership with Product, Design, Sales, and other cross-functional teams, you will own end-to-end GTM strategy for key platform launches and lead stakeholder alignment and approvals
Customer and market insights: Own qualitative, quantitative, and competitive research; translate insights into clear ICP definitions, segmentation, and actionable GTM strategies
Positioning and messaging: Develop positioning frameworks, value propositions, and messaging for core products and platform capabilities; ensure consistency and clarity across all customer-facing touchpoints
Launch management: Lead end-to-end GTM planning and execution for new features and product initiatives; partner with Design to produce high-quality launch and sales assets; manage stakeholder reviews and approvals
Growth and lifecycle programs: Partner with Product and Marketing to design and execute prospecting, onboarding, and lifecycle programs across web, email, webinars, and events; continuously experiment to reduce time-to-value and increase adoption
Measurement and optimization: Partner with Product and BI to define success metrics, build dashboards, monitor performance, and quickly act on insights to improve KPIs
Thought leadership: Collaborate with Comms and Content to develop narratives, POVs, and content that reinforce Altruist's product leadership and differentiation
Sales enablement: Equip Sales and customer-facing teams with compelling collateral such as one-pagers, pitch decks, and case studies; create feedback loops to inform product and marketing strategy
Compensation: $136-192k Work Arrangement: 3 days a week in office, San Francisco Bay Area Employment Type: Contract to Hire Level: Senior and Expert level
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Worksite address
san francisco, CA, 94199, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.