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Job description
Career Opportunities: Lead Analyst, Social Media - Hybrid )
Requisition ID -Posted09/04/2026 -US
What you'll need to succeed as a Lead Analyst, Social Media at XPO
Bachelor's degree or equivalent related work or military experience
4+ years of progressive social media experience, including recent ownership of corporate social channels
Proven success growing social channels with measurable results across engagement, audience growth or other KPIs
Hands-on experience concepting, capturing and editing social-first content, including short-form video, photography and graphics
Experience owning social end-to-end: strategy, content planning, creation, publishing, community management and analytics
Comfort working as a hands-on individual contributor, owning both strategy and execution
Strong writing, editorial judgment and ability to use performance data to optimize content
Experience partnering with executives and cross-functional stakeholders in a fast-paced environment
Proficiency with Adobe Creative Suite, CapCut or Canva and social platforms such as Sprout or Hootsuite
Willingness to travel to XPO locations and events to identify stories and capture content
Preferred qualifications:
Experience in B2B, transportation, logistics, manufacturing, industrial, automotive or another operational industry
Experience making complex or technical topics engaging on social
Experience with paid social, social listening or influencer campaigns
Portfolio or examples of social-first content personally created or produced
About the Lead Analyst, Social Media job
Pay, benefits and more:
Competitive compensation package
Full health insurance benefits available on day one
Life and disability insurance
Earn up to 15 days of PTO over your first year
9 paid company holidays
401(k) option with company match
Education assistance
Opportunity to participate in a company incentive plan
What you'll do on a typical day:
Develop and execute XPO's social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms
Build channel-specific strategies aligned with business priorities, audience behaviors and platform best practices
Create social media roadmaps, editorial calendars and campaign plans
Identify opportunities to elevate XPO's brand, frontline culture, operational expertise and executive thought leadership
Monitor social trends and emerging formats to continuously evolve strategy
Own social strategy and execution, balancing long-term planning with day-to-day content creation
Create Engaging Content
Personally concept, capture and edit social-first video, photography and graphics
Find and capture stories from XPO service centers, drivers, frontline employees and operational leaders
Turn complex transportation and logistics topics into engaging social content
Partner across the business to bring customer, employee, recruiting, event and executive stories to life
Manage Channels & Community Engagement
Oversee publishing, scheduling and community management across XPO's social channels
Engage with audiences in a timely, professional and brand-appropriate manner
Ensure content aligns with brand standards, legal guidelines and company messaging
Manage content planning, approval and production processes
Adapt content and messaging to each platform while maintaining a consistent brand voice
Drive Performance & Insights
Track social performance across channels, campaigns and content formats
Turn analytics into recommendations that improve engagement, reach and business impact
Report on KPIs, trends, audience growth and content performance
Use performance data to continuously optimize content and channel strategy
About XPO
XPO is a top ten global provider of transportation services, with a highly integrated network of people, technology and physical assets. At XPO, we look for employees who like a challenge and can communicate effectively in all situations. We want to leverage your skills and years of experience to drive positive results while ensuring a bright future for yourself and XPO. If you're looking for a growth opportunity, join us at XPO.
We are proud to be an Equal Opportunity employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran or other protected status.
All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test.
The above statements are not an exhaustive list of all required responsibilities, duties and skills for this job classification.
Review XPO's candidate privacy statement here .
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Worksite address
charlotte, NC, 28245, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.