About this opportunity
Pearson lists this Lead Lifecycle Process Lead opportunity in columbia, South Carolina. Review the employer’s description below for duties, qualifications and application requirements.
Job description
The Lead Lifecycle Process Lead is part of the Intelligent Marketing Services (IMS) leadership team and is responsible for collaborating across teams to design, govern, and optimize the full B2B lead lifecycle—from initial engagement to closed‑won revenue. This is a cross‑functional leadership role focused on process, strategy, and enablement—not a technical role focused on platform administration.
Key Responsibilities
Own the marketing‑owned lead lifecycle (from engagement through MQL), ensuring proper campaign‑to‑CRM alignment and sales handoff preparation
Co‑develop the end‑to‑end lead process strategy with Rev Ops, aligning on funnel stages, routing, SLAs, and qualification logic
Partner with Rev Ops and OCTO teams to align on Salesforce configuration, data models, lead stages, funnel logic and reporting
Collaborate with the IMS Martech and IMS Performance & Impact teams to establish consistent lead lifecycle key metrics; optimize consistent approaches to campaign setup, UTM parameters, lead scoring, and attribution modeling to enable consistent and trusted lead lifecycle performance reporting
Identify and streamline manual lead management workflows leveraging marketing automation and agentic AI
Create and enforce lead handling SLAs, scoring models, routing rules, and feedback loops
Monitor lead process performance to identify and remediate breakdowns (e.g., routing failures, duplicate records, aging MQLs)
Develop and maintain lifecycle documentation, campaign setup playbooks, and best practice guidance
Lead training and onboarding efforts for marketers and cross‑functional GTM partners on lead lifecycle & management best practices
Represent the lead lifecycle in leadership and cross‑functional forums, driving continuous improvement in conversion, velocity, and revenue contribution
Qualifications
5+ years in marketing operations, revenue operations, or demand generation roles
Deep understanding of B2B lead management, lifecycle stages, and funnel metrics
Practical experience with Salesforce Marketing Cloud, Sales Cloud and related technology strongly preferred
Proven ability to drive cross‑functional process alignment in complex environments
Demonstrated ability to identify, define, and solve complex operational problems
Process‑oriented thinker who sees how systems, tools, and people intersect
Strong communication, interpersonal and stakeholder engagement skills
Compensation
Minimum full‑time salary range is between $90,000 and $95,000. This position is eligible to participate in an annual incentive program. Information on benefits offered is here. Applications will be accepted through December 10, 2025. This window may be extended depending on business needs.
Who We Are
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world’s lifelong learning company. For us, learning isn’t just what we do—it’s who we are.
Equal Employment Opportunity
Pearson is an Equal Opportunity Employer and a member of E‑Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing
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Worksite address
columbia, SC, 29228, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.