Lead Marketing Management – Marketing Transformation, Operations

Job description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Lead Marketing Manager – Marketing Transformation & Operations

To win in a connected, always‑on marketplace, AT&T requires consistent, scalable, and disciplined marketing ways of working. This role is responsible for defining, standardizing, and embedding enterprise‑wide marketing operating models that enable marketers to plan, execute, and optimize work effectively—regardless of channel, team, or business unit.

The Lead Marketing Manager – Marketing Operations serves as a steward of how marketing work gets done. The role drives clarity, consistency, and capability across the marketing value chain by designing common processes, governance frameworks, and enablement models that help teams work smarter, faster, and with greater impact. The ideal candidate would be considered a subject matter expert in marketing fundamentals and have experience in driving change through strategic process implementation. They should be grounded in data‑driven decision making, marketing resource management implementation strategy and continuous improvement and process optimization.

Key Responsibilities

Marketing Process development and integration

Define and maintain end‑to‑end marketing operating frameworks that span planning, intake, execution, optimization, and measurement

Translate Marketing & Growth playbooks and the Marketing Charter into practical, scalable processes

Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered

Ensure processes are flexible enough to support diverse marketing motions while maintaining consistency

Continuously assess and evolve ways of working to keep pace with business needs and market dynamics

Tool Enablement

Partner with platform owners to align configurations to standard ways of working, not bespoke team preferences

Drive adoption of tools by anchoring them in clear process value and marketer outcomes

Identify opportunities where tooling can further reinforce consistency, visibility, and efficiency

Leadership & Stakeholder Engagement

Influence without authority across diverse marketing teams and enterprise partners

Build strong relationships to drive alignment, adoption, and sustained behavior change

Communicate progress, impact, and insights to senior leadership with executive presence

Act as a change leader, balancing pragmatism with long‑term operational maturity

Expertise

Minimum of 3-5 years of experience in data management, preferably within a marketing environment

Proven experience standardizing and scaling marketing processes in large, complex organizations

Deep understanding of marketing operating models and value chains

Demonstrated ability to enable teams through process clarity, governance, and change management

Strong data literacy with the ability to translate operational metrics into decisions

Experience using MRM and workflow tools as enablers of process, not as the strategy itself

Personal Disposition

Strong decision making, influencing/consensus building and analytical skills

Strong analytical skills with the ability to interpret complex data sets and provide actionable insights

Ability to innovate and drive a culture of continuous learning and improvement

Change agent and pragmatist; able to drive positive cultural change at AT&T

Executive presence to inspire confidence with internal and external constituents

Collaborative; willing to roll up their sleeves with the team

Detail oriented but able to understand and drive strategic visions

Proactive and diligent about workflow, priorities and action items

Ability to assess risk and priorities to ensure strategic objectives are met

Strong communication and presentation skills

Confidence in presentations to senior leadership

Strong thought leadership, interpersonal and communication skills

Education & Experience

Bachelor’s degree in Marketing, Business Administration, Organizational Development, or a related field is typical

Master’s degree preferred

Minimum 6+ years of experience in marketing and marketing operations, change management, or a related field

Salary

Our Lead Marketing Management – Marketing Transformation & Operations earns between $143,800 – $215,800 USD Annual. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Benefits

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

Paid Parental Leave

Paid Caregiver Leave

Additional sick leave beyond what state and local law require may be available but is unprotected

Adoption Reimbursement

Disability Benefits (short term and long term)

Life and Accidental Death Insurance

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

Employee Assistance Programs (EAP)

Extensive employee wellness programs

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Job Details

Weekly Hours: 40

Time Type: Regular

Location: Dallas, Texas

Salary Range: $143,800.00 – $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.

AT&T is a fair chance employer and does not initiate a background check until an offer is made.

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Worksite address

dallas, TX, 75215, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.