About this opportunity
British Swim School of Bay Area lists this Local Digital Marketing Associate opportunity in millbrae, California. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Benefits:
Employee discounts
Flexible schedule
Paid time off
British Swim School is seeking a highly organized, creative, and results-driven Local & Digital Marketing Associate to lead both community-based marketing efforts and digital campaign execution. This role is responsible for building local partnerships, increasing brand visibility, and managing marketing campaigns across email, SMS, website, social media, and paid digital channels.
This person will help bridge local relationship-building with modern digital execution by coordinating with internal teams, corporate partners, website vendors, social media partners, and digital advertising partners to ensure campaigns are launched effectively, tracked properly, and optimized for performance. This role builds on the local marketing focus around events, partnerships, and community presence, while expanding ownership of digital campaigns and performance tracking.
Your responsibilities will include:
Local Marketing & Community Partnerships:
Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
Digital Marketing Campaign Management:
Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
Assist with social media planning, content coordination, publishing schedules, and brand consistency
Vendor, Partner & Website Coordination:
Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
Performance Tracking & Reporting:
Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets
Qualifications/Requirements:
2+ years of experience in marketing, preferably in a role that includes both local/community marketing and digital marketing execution
Bachelor degree required
Strong experience managing marketing campaigns across multiple channels
Experience with email marketing, SMS campaigns, website updates, social media coordination, and digital ad support
Strong copywriting and communication skills with the ability to create clear, compelling marketing messages
Ability to manage multiple projects, vendors, deadlines, and campaign timelines at once
Comfortable analyzing performance data and translating results into action
Strong organizational skills and attention to detail
Experience working with outside partners, agencies, or corporate support teams preferred
Passion for community engagement, customer experience, and mission-driven marketing
Passion for water safety, swimming, and community engagement
Flexible work from home options available.
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Worksite address
millbrae, CA, 94031, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.