Local & Digital Marketing Associate

Job description

Job Description Job Description Benefits:

Employee discounts

Flexible schedule

Paid time off

British Swim School is seeking a highly organized, creative, and results-driven Local & Digital

Marketing Associate to lead both community-based marketing efforts and digital campaign

execution. This role is responsible for building local partnerships, increasing brand visibility, and

managing marketing campaigns across email, SMS, website, social media, and paid digital

channels.

This person will help bridge local relationship-building with modern digital execution by

coordinating with internal teams, corporate partners, website vendors, social media partners,

and digital advertising partners to ensure campaigns are launched effectively, tracked properly,

and optimized for performance. This role builds on the local marketing focus around events,

partnerships, and community presence, while expanding ownership of digital campaigns and

performance tracking.

Your responsibilities will include:

Local Marketing & Community Partnerships:

Plan and coordinate local marketing initiatives, events, and outreach efforts that

increase brand awareness and generate leads

Build and maintain partnerships with schools, parent groups, PTAs, local

businesses, community organizations, and other referral sources

Represent British Swim School at local events, networking opportunities,

community functions, and promotional activities

Identify opportunities for grassroots marketing, sponsorships, brand

collaborations, and local visibility

Help execute local promotions and community campaigns that align with

enrollment goals and seasonal priorities

Digital Marketing Campaign Management:

Manage the creation, coordination, and execution of digital marketing campaigns

across email, SMS, website, and social media

Write and edit marketing copy for campaigns, ads, landing pages, promotional

messages, and customer-facing communications

Coordinate campaign calendars, creative assets, approvals, and launch timelines

across multiple channels

Support campaign execution with digital marketing and advertising partners to

ensure campaigns are set up correctly and launched on time

Work with corporate website partners and digital vendors to update website

content, promotions, landing pages, and key messaging

Assist with social media planning, content coordination, publishing schedules,

and brand consistency

Vendor, Partner & Website Coordination:

Serve as a key point of contact for local marketing execution with corporate

support teams and external marketing partners

Manage relationships and communication with website vendors, digital spend

partners, social media partners, and other marketing service providers

Submit requests, track deliverables, follow up on timelines, and ensure projects

move forward efficiently

Help maintain consistency between local promotions, national branding, website

messaging, and digital campaign execution

Performance Tracking & Reporting

Track campaign results across email, SMS, paid digital, website, social media,

and local marketing initiatives

Monitor and analyze key performance metrics such as leads, conversions, traffic,

engagement, cost per lead, and ROI

Provide regular reports and insights on campaign performance, marketing spend,

and areas for improvement

Use data to recommend optimizations to messaging, audience targeting, channel

performance, and local outreach efforts

Help ensure campaigns and marketing efforts are aligned with business goals

and enrollment targets

Qualifications/Requirements:

2+ years of experience in marketing, preferably in a role that includes both

local/community marketing and digital marketing execution

Bachelor degree Required

Strong experience managing marketing campaigns across multiple channels

Experience with email marketing, SMS campaigns, website updates, social

media coordination, and digital ad support

Strong copywriting and communication skills with the ability to create clear,

compelling marketing messages

Ability to manage multiple projects, vendors, deadlines, and campaign timelines

at once

Comfortable analyzing performance data and translating results into action

Strong organizational skills and attention to detail

Experience working with outside partners, agencies, or corporate support teams

preferred

Passion for community engagement, customer experience, and mission-driven

marketing

Passion for water safety, swimming, and community engagement.

Flexible work from home options available.

Worksite address

south san francisco, CA, 94080, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.