Job description
Established in 2015, Create Music Group is a leading music and entertainment company. The company operates as a record label, distribution company, and entertainment network which generates over 15 billion music streams each month on DSP’s. Named #2 on the Inc 5000 Fastest Growth Companies in America in 2020, the company has grown exponentially by leveraging its owned IP with its media and technology platform. The company works with superstar artists, major and independent record labels, and global media brands. It operates a number of companies including Label Engine, one of the largest independent music distribution platforms in the world, with over 75,000 artists and 5,000 label clients; and Flighthouse, a digital entertainment brand focused on Gen Z, which has more than 300 million followers across social media. Create Music Group is based in Hollywood, CA and has 400 employees worldwide.
Job Summary
The M&A Marketing Manager serves as a strategic marketing partner to CMG’s acquired and partner labels, developing and executing campaigns that drive discovery, audience growth, and long-term artist development. The role leads marketing strategy across social media, short-form content, DSPs, creator partnerships, paid media, and emerging platforms, while advising labels on creative direction, audience strategy, release positioning, and marketing investment.
Working closely with CMG’s creative, digital, Flighthouse, DSP, A&R, and distribution teams, this role brings campaigns from ideation through execution and optimization. The ideal candidate combines strong creative instincts with a deep understanding of music culture, social trends, and audience data, and can identify innovative opportunities that strengthen both individual campaigns and CMG’s broader M&A label ecosystem.
Responsibilities
Marketing Strategy & Label Consulting
Be a strategic marketing partner to acquired and partner labels, developing release and artist marketing strategies across social, DSPs, paid media, creator marketing, and emerging channels
Advise labels on positioning, audience strategy, creative direction, campaign timing, and marketing investment
Identify growth opportunities across frontline releases, catalog, and artist development using audience and performance data
Social, Content & Creative
Lead the ideation and development of social-first campaigns, with a strong focus on TikTok, Instagram Reels, YouTube Shorts, and emerging platforms
Oversee campaign creative, including short-form video, creator concepts, copy, and digital activations, ensuring content is compelling, on-brand, and culturally relevant
Partner with internal creative teams, Flighthouse, artists, creators, and external vendors to bring campaigns from concept through execution
Campaign Execution & Performance
Lead priority campaigns from planning through post-release, coordinating content, DSP, paid media, creator activations, and promotional opportunities
Monitor campaign performance and use data-driven insights to optimize creative, media spend, audience targeting, and overall strategy
Identify opportunities to extend the lifecycle of successful releases through additional content, partnerships, remixes, creator campaigns, and paid amplification
Audience Growth & Platform Strategy
Develop strategies that drive discovery, streaming growth, fan acquisition, and long-term audience development across major social and music platforms
Analyze audience behavior, platform trends, emerging markets, and cultural moments to identify new growth opportunities
Stay ahead of changes in social media, streaming, creator ecosystems, and music discovery to continuously evolve CMG's marketing approach
Marketing Innovation & CMG Ecosystem
Identify new tools, platforms, vendors, partnerships, and technologies that can strengthen CMG's music marketing capabilities
Leverage Flighthouse's brand, creator network, production capabilities, and social reach to develop differentiated opportunities for M&A labels
Scale successful marketing concepts, partnerships, and best practices across the broader M&A portfolio
Cross-Functional Collaboration
Serve as the marketing bridge between partner labels and CMG's creative, digital, DSP, Flighthouse, A&R, distribution, finance, and paid media teams
Align internal stakeholders around campaign priorities, timelines, budgets, and execution
Help establish scalable marketing workflows and mentor team members as the M&A marketing function grows
Other duties as assigned
Qualifications
Bachelor's degree in Business Administration, Marketing, or a related field
3+ years of experience in music marketing, digital marketing, label marketing, artist development, or a related role within the music or entertainment industry
Strong understanding of modern music marketing across TikTok, Instagram, YouTube, DSPs, creator marketing, paid media, and emerging platforms
Proven ability to develop and execute creative, integrated campaigns from initial concept through launch, optimization, and reporting
Strong knowledge of music culture, social trends, audience behavior, and the ways digital platforms drive music discovery and fan development
Experience managing multiple artists, labels, releases, or campaigns simultaneously in a fast-paced environment
Strong analytical skills with the ability to translate campaign, streaming, social, and audience data into actionable marketing recommendations
Excellent communication and presentation skills, with the ability to clearly articulate creative strategies to internal teams, artists, labels, and external partners
Strong cross-functional leadership and project management skills, with the ability to coordinate creative, digital, DSP, paid media, A&R, and distribution stakeholders
Existing relationships across music marketing, creators, agencies, platforms, or digital vendors are a plus
Pay Scale
$27.00 - $31.25 per hour
The final compensation within this range will be determined based on the candidate’s experience, skills, and overall fit for the role.
Fair Chance Policy
In accordance with the Los Angeles County Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories. We evaluate candidates based on their qualifications and the nature of the offense in relation to the job for which they are applying.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.