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Job description
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION:
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of .
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
Abbott is seeking a Brand Insights Manager to elevate how we build and measure a world-class global brand. In this role, you’ll leverage deep consumer, cultural, and market insights to shape brand strategy and connect brand performance to meaningful business outcomes. This role can be based either at our Willis Tower office in downtown Chicago, IL, or at our Abbott Park campus in Lake County, IL. Please note that this is a fully onsite position and requires employees to be on-site five days per week.
What You’ll Work On
Lead global brand tracking programs, including awareness, consideration, trust, and reputation metrics
Define and evolve brand health KPIs and measurement frameworks aligned to long-term strategy
Analyze brand performance trends and identify key drivers of brand equity growth or decline
Design and execute strategic research (qualitative and quantitative) to uncover audience insights and whitespace opportunities
Interpret research to understand how brands are built, differentiated, and sustained over time, identifying the factors that drive long-term brand value and customer loyalty
Translate insights into clear strategic recommendations and a roadmap to strengthen brand performance
Partner cross-functionally with Marketing, Communications, and Analytics to align insights with execution
Connect brand metrics to business outcomes and inform strategic decision-making
Evaluate the impact of brand investments and marketing campaigns, measuring ROI and translating findings into actionable recommendations for stakeholders
Develop compelling narratives that explain what brand performance data is telling us, including the effectiveness of campaigns, shifts in consumer perception, and opportunities to strengthen brand equity
Embed insights into campaigns, messaging, and customer experiences
Deliver compelling, executive-ready storytelling that influences leadership decisions
Required Qualifications
Bachelor’s degree in Marketing, Business, Psychology, or a related field (or equivalent experience)
7+ years of experience in brand insights, market research, or brand strategy
Proven experience leading brand tracking programs and strategic research initiatives
Deep expertise in brand equity measurement and brand health frameworks
Strong grounding in qualitative and quantitative research methodologies
Experience partnering with analytics teams to develop measurement approaches
Demonstrated ability to connect insights to business outcomes and strategy
Experience evaluating brand campaign effectiveness and communicating brand impact, ROI, and performance outcomes to business leaders
Excellent communication and storytelling skills, with experience presenting to senior leaders
Strong cross-functional collaboration skills across marketing, communications, and digital teams
Preferred Qualifications
Experience defining or evolving global brand strategies in complex organizations
Background in healthcare, consumer health, or adjacent industries
Familiarity with advanced segmentation, U&A studies, and message testing
Experience working with brand performance dashboards and analytics outputs
Proven ability to influence senior stakeholders and drive alignment across teams
Strong curiosity about external brand trends, benchmarks, and best practices
Experience working on the client/corporate brand side is strongly preferred with direct experience managing brand insights and measurement within an in-house marketing organization
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
$99,300.00 – $198,700.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Market Development and Research
DIVISION:
PA Public Affairs
LOCATION:
United States > Abbott Park : AP06D
ADDITIONAL LOCATIONS:
United States > Chicago : Willis Tower Building 233 S Wacker Dr.
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English:
EEO is the Law link - Espanol:
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Worksite address
chicago, IL, 60290, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.