About this opportunity
Publicis Groupe lists this Manager, Creator Strategy & Partnerships opportunity in northern, Kentucky. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Company description
Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.
Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.
Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.
At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.
Ready to join us?
Overview
The Manager Creator Strategy & Partnerships is a senior role responsible for owning creator strategy, quality, and thought leadership across a dedicated “creator pod.” This individual acts as the strategic and operational backbone of creator indentification—ensuring that every talent recommendation is insight and data driven, culturally relevant, and aligned to client objectives. This role elevates creator strategy from a sourcing function to a high-impact, consultative discipline—bringing rigor, storytelling, and market intelligence into the campaign lifecycle. Managers are accountable for the quality of all creator outputs within their pod, while also serving as a key partner to Sales, Client Management, Creative Strategy, Creator Management and Campaign teams.
Responsibilities
Pod Leadership & Quality Control
Own the vision, standards, and quality control for all creator strategy outputs within assigned pod
Oversee and QA all creator lists, ensuring strategic alignment, cultural relevance, and executional excellence
Lead workload distribution and prioritization across pod to maximize efficiency and output quality
Maintain a high bar for precision and service excellence , ensuring all deliverables are client-ready
Serve as the primary point of contact (POC) for assigned talent agencies and key external partners
Strategic Talent Development
Translate client briefs into clear, insight-driven creator strategies
Guide talent selection through a full-funnel lens (awareness → conversion), incorporating platform data, agency input, and cultural trends
Provide strong rationale and storytelling behind every talent recommendation—not just lists of names
Lead sourcing for celebrity, VIP, and high-profile talent within the pod
Ensure all creator recommendations reflect current cultural moments, emerging talent, and platform-native behavior
Pre-Sale Strategy & Pitch Leadership
Elevate pre-sale creator strategy across RFPs and proactive pitches
Contribute to high-quality proxy lists and narrative development during pre-sale
Shape the “why this creator ” story to improve client confidence and approval rates
Identify and package exclusive or differentiated talent opportunities to support new business efforts
Post-Sale Execution & Optimization
Ensure all campaign talent strategies are executed with consistency, quality, and speed
Oversee that creator lists leverage platform insights, historical performance, and agency relationships
Track and analyze talent approvals (R1), feedback, and performance signals across the pod
Drive continuous improvement by applying learnings from past talent selects and client feedback into future strategy
Proactive Opportunities & Thought Leadership
Own and develop proactive creator opportunities within assigned agencies and brands
Surface emerging talent, cultural trends, and whitespace opportunities to Sales and clients
Position the team as a trusted authority on the creator economy , both internally and externally
Continuously bring forward-thinking ideas that push beyond reactive campaign work
Team Leadership & Pod Operations
Lead weekly pod meetings focused on: Strategy alignment
Workflow and bandwidth
Talent ideation and emerging creators
Problem-solving and execution planning
Ensure pod adoption of tools and platforms to drive scale, insights, and efficiency
Maintain accountability across the pod, including: Campaign casting updates (weekly deadlines)
Talent tracking and reporting
Collaborate cross-functionally to optimize workflows and improve team performance
Qualifications
Deep Creator Economy Expertise : Strong understanding of platforms, trends, talent landscape, and cultural signals
Strategic Leadership : Ability to translate briefs into clear, differentiated creator strategies
Exceptional Judgment : High standard for talent quality, brand alignment, and cultural relevance
Storytelling & Communication : Skilled at articulating the “why” behind talent decisions in a compelling way
Operational Excellence : Proven ability to manage multiple workstreams while maintaining quality and speed
Relationship Management : Strong experience working with talent agencies, creators, and internal stakeholders
Data & Insight Fluency : Ability to leverage platform data, historical performance, and market insights to inform decisions
Proactive Mindset : Identifies opportunities ahead of demand and drives innovation within the team
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $81,225.00 - USD $111,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/20/2026.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.