Job description
MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.
$1 Billion+ in Annual Billings
200 Team Members
Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024
We are seeking a data-driven and strategic Manager, Decision Science to join our dynamic MissionOne Media team, a division of BarkleyOKRP. In this role, you will lead analytical initiatives to measure and optimize campaign performance, develop actionable insights, and drive data-informed decision-making. You will collaborate closely with internal teams, including media client experience, strategy and creative, as well as with clients to ensure data-driven strategies enhance advertising effectiveness.
Key Responsibilities
· Design measurement strategies for cross-channel campaigns by working with clients and internal teams to understand business objectives & campaign strategy and aligning appropriate KPIs and measurement solutions.
· Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’.
· Develop, maintain and deliver dashboards, reports, and data visualization tools to internal and client teams that track KPIs and campaign success.
· Build and maintain strong client relationships that will enable Analytics team to be viewed as trusted partner and drive strategic conversations.
· Be a translator of data and ideas between the client and internal teams; Listen to client, hear them and anticipate their needs.
· Forecast audience and campaign performance benchmarks to provide optimization diagnostics.
· Manage and mentor small team of junior analysts, ensuring best practices in data analysis, reporting, and storytelling.
· Comfortable developing business relationships with AdTech partners to manage and source data.
· Comfortable working with and delivering concrete requirements to reporting & engineering team that will enable reporting-ready data & deliverables.
· Stay up to date with emerging trends in media analytics, measurement technologies, and industry benchmarks.
Desired Skills & Experience
· Bachelors/Masters degree in Quantitative / Science field or 4+ years’ experience in an analytical field
· Media/marketing experience strongly preferred
· Robust knowledge of digital media metrics, attribution models, and performance tracking methodologies across all channels display, video, search, social, retail, etc.
· Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
· Refined client-facing skills with the ability to work well up and down the command chain within an agency organization.
· Exceptional written, oral, and data visualization communication abilities as well as proactive and thoughtful management of agency client-group priorities.
· Strong proficiency with big data/could platforms (AWS, BigQuery, Snowflake) and excel.
· Expertise with data analysis and visualization tools such as Tableau, Power BI, or Superset.
· Experience with Brand Lift Surveying, Cross-Media Measurement Solutions, Circana, Dynata, DISQO, etc.
· Experience with SQL, Python, or R is a plus.
Compensation
The annual gross base salary range is $70,000 - $125,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary based on a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.
BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging
At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.