Job description
About the Company
At Tanger, our mission is to create shopping destinations that entertain, inspire, and bring our communities together. Guided by our vision to lead the evolution of shopping, we’ve spent over four decades innovating the retail experience as a premier owner and operator of outlet and open-air centers.
We live our values every day: we lead with integrity, foster inclusion, and embrace innovation to drive meaningful change. These principles come to life through our actions—we buildtrust, challenge the status quo, win together, and continuously push boundaries to deliver exceptional value and experiences to make it happen.
Tanger team members are our most important asset, and we’re proud to offer an environment where everyone is welcomed, respected, heard, supported, and able to thrive. Our emphasis on relationships, employee growth, and exciting career opportunities sets us apart. And our spirit of innovation, expertise, and relentless pursuit of excellence brings us together.
About the Role
In our continued mission to create shopping destinations that entertain, inspire, and bring communities together, Tanger is seeking a
Manager, Email & SMSThis role offers the opportunity to work both independently and collaboratively,
supported by a flexible, Teams-driven workplace designed to empower connection, innovation, and impact across geographies.
About the Tanger Perks:
Competitive salary
Generous Suite of Medical, Dental, and Vision Benefits
401(k) match
Paid PTO and Holidays
Paid Volunteer Hours
Team Member Paid Leave Programs
Tuition Reimbursement
Wellness Incentives
Group Life and Disability Insurance
Voluntary Benefits
Team Member Discounts
And more…
How can you contribute to what we do?
The Manager, Email and SMS is responsible for the end to end execution, programming, and optimization of Tanger’s email and SMS channels. This role owns the ongoing management of email and SMS programs including campaign builds, automations, lifecycle journeys, audience segmentation, and dynamic content within the Email Service Provider (ESP) and SMS platform.
Operating as both a channel owner and hands on practitioner, this role translates business and customer requirements into executable email and SMS logic, ensuring programs are accurately built, thoroughly tested, compliant, and continuously optimized. The Manager partners closely with Marketing, Loyalty, Technology, and Analytics teams to deliver scalable, data driven customer communications that support engagement, traffic, and revenue growth while maintaining platform health, content accuracy and deliverability.ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
Email Programming & Automation
Own the programming and configuration of email campaigns and automations within the Email Service Provider (ESP) and SMS platform, including:
Triggered and event‑based programs
Multi‑step customer journeys and workflows
Behavioral, transactional, and lifecycle automations
Build and maintain dynamic email content using:
HTML and ESP‑native templating tools
Conditional logic based on customer attributes, behaviors, and preferences
Personalization tokens, dynamic content blocks, and modular templates
Develop and manage audience segmentation logic, including:
Behavioral, transactional, and engagement‑based segments
Suppression logic and frequency controls
Testing segments to validate accuracy prior to deployment
Partner with Marketing, Loyalty, and Technology teams to:
Translate business and customer requirements into executable email logic
Implement data integrations, field mappings, and data hygiene best practices
Troubleshoot data, rendering, or automation issues impacting campaigns
Own automation QA and monitoring, ensuring:
Journeys fire correctly based on triggers and conditions
Content, links, and personalization render accurately
Ongoing validation of long‑running programs
Document email programs, templates, and logic to support:
Program scalability
Knowledge transfer and operational continuity
Faster onboarding of future team members or vendors
Channel Ownership
Own the email and SMS channels, including execution, lifecycle development, testing, and optimization.
Develop and maintain email and SMS lifecycles (onboarding, engagement, retention, and reactivation) aligned to customer segments and business priorities.
Define and manage send cadence, messaging frameworks, and channel best practices.
Provide strategic recommendations based on performance trends, testing results, and customer behavior analysis.
Platform, Deliverability & Compliance
Serve as the primary owner of Email Service Provider (ESP) and SMS platform operations, including configuration, troubleshooting, and vendor coordination.
Manage email and SMS deliverability, sender reputation, opt‑in/opt‑out flows, short codes, and domain configurations.
Ensure all programs comply with relevant regulations (CAN‑SPAM, TCPA, GDPR/CCPA, consent management standards).
Lead operational planning for ESP enhancements, migrations, or new feature adoption as required.
Analytics, Testing & Reporting
Establish and execute testing methodologies (A/B, multivariate, incrementality) to improve performance.
Analyze campaign and lifecycle results across key metrics (engagement, conversion, revenue lift).
Produce weekly, monthly, and quarterly performance reporting with clear insights and recommendations.
Partner with analytics and data teams to improve measurement, attribution, and actionable reporting.
Cross‑Functional Collaboration
Act as the voice of the Email and SMS channels in campaign planning, initiative reviews, and cross‑departmental discussions.
Partner closely with Marketing, Loyalty, Media, Technology, Legal, and Customer Care teams.
Maintain project plans, timelines, and dependencies using approved project management tools.
Create and maintain program documentation and playbooks to support scalability and continuity.
COMPETENCIES
This list is illustrative only and not a comprehensive listing of all functions and tasks performed by incumbents of this class.
Strong ownership mindset with the ability to operate independently
Deep knowledge of email and SMS best practices, lifecycle marketing, and compliance requirements
Excellent analytical, problem‑solving, and decision‑making skills
Proven ability to balance strategic thinking with hands‑on execution
Exceptional attention to detail and quality standards
Strong written and verbal communication skills
Ability to manage multiple workstreams in a fast‑paced environment
Adhere to Tanger’s Values: Integrity, Innovation, and Inclusion
TRAVEL:
This position requires up to 5% travel. Must be able to travel via commercial airlines.
JOB SPECIFICATIONS:
REQUIRED EDUCATION AND EXPERIENCE:
Bachelor’s degree in Marketing, Communications, Business, or related field
3-5 years of related experience in email and/or SMS marketing, lifecycle marketing, or digital channel management
Hands‑on experience with enterprise‑level ESPs and SMS platforms (e.g., Campaigner, Salesforce, Braze, Iterable, Klaviyo, Cordial, Vibes, etc.)
Demonstrated experience with segmentation, automations, testing, and performance optimization
PREFERRED EDUCATION AND EXPERIENCE
Experience in retail, consumer, loyalty, or multi‑location businesses
Experience supporting ESP migrations or major platform enhancements
Working knowledge of HTML for email marketing
HIRING RANGE DISCLAIMER
The base salary range represents the low and high end of the hiring range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Tanger's total compensation package for employees.
Hiring Range: $78,000 - $110,000 per year
Experience the difference and be a part of our extraordinary team!
EEO and E-verify
Tanger values diverse perspectives, backgrounds, and unique contributions and is committed to fostering an environment where everyone is valued and respected. Our talent management approach, which includes policy development, training, goals, and targets, is aimed at fostering a fair, inclusive, collaborative, and innovative culture.
Tanger is proud to be an Equal Opportunity Workplace. All employment decisions are based on qualifications, merit, and business need.
Accessibility Note: If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, or if you are unable to use the online application, please request accommodation or ask for an alternative method of applying by emailing:
.
All recruitment is managed internally; unsolicited agency submissions from recruiters or staffing agencies will not be considered.
E-Verify® is a registered trademark of the U.S. Department of Homeland Security EOE. Drug Free Workplace. A background check will be conducted for this position. Tanger Management, LLC participates in E-Verify.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.