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Job description
Position Overview
We are looking for a highly motivated individual, responsible for planning as well as executing measurement strategies, and optimization insights for a financial client.
Agency
Omnicom Media
Job Function
Data and Analytics
Job Subfunction
Data Science and Analytics
Job Description
We are looking for a highly motivated individual, responsible for planning as well as executing measurement strategies, and optimization insights for a financial client. The individual must have hands‑on work experience in measurement planning, with strong understanding of media planning principles. We are looking for a candidate that has experience working with a range of measurement methodologies, has excellent oral and written communication skills, is client focused and able to operate effectively with cross functional teams.
Responsibilities
Play a key role in developing annual learning agenda, measurement plan and roadmap based on the brand’s goals and objectives
Implementing and delivering milestones identified within the measurement roadmap
Assimilating insights from multiple measurement studies to create holistic performance view and optimization recommendations
Identify measurement and optimization opportunities based on evolving client needs
Staying updated and consulting on new measurement methodologies, technologies and platforms with clients
Skills
In this role you will be exposed to a wide array of experiences and build a diverse skillset. A week may include a subset of following:
Managing multiple projects and timelines
Managing Vendor timelines and project delivery
Conduct advanced analyses on digital datasets to derive actionable insights
Generating insights, making optimization recommendations to fuel business reviews
Building and presenting clear, story-driven presentations of measurement results
Required Skills And Experience
Knowledge and Experience working with broad range of measurement techniques such as MTA, MMM, Brand lift studies, experimentation, etc.
Experience using SQL, Python and R is preferred
Intermediate+ level knowledge of TV/ CTV/ OTT ecosystems
Strong communication and project management skills
Desired Skills And Experience
Experience with major digital analytics and data management platforms (e.g., Google Analytics, Adobe Analytics, Salesforce).
Familiarity with ad tech ecosystem, media planning, and data visualization tools
Firm grasp of media metrics in both digital and traditional: Media (impression, GRP, CPV), and Measurement analytics.
Experience with industry tools: Syndicated Sales (Nielsen/IRI Polk, JD Power), Media Consumption (Nielsen, Arbitron, Comscore), Paid Media Monitoring (Kantar, AdViews), Social Media Monitoring (NetBase, Sysomos), 1st Party (CRM), Digital Ad Server (DCM, Sizmek) & Site Served, Website Analytics (Omniture Site Catalyst or Google 360)
Familiarity with experimentation and digital maturity concepts
90k
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we’ll look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice:
For US Job Seekers
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
90k
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.