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Job description
Manager, Influencer Strategy
Weber Shandwick is looking for a Manager, Influencer Strategy to join our team in one of our west coast offices. Candidates must have a deep understanding of the influencer landscape but also have unique experience developing and executing both integrated and influencer-led campaigns.
The Essentials
5-7 years of experience with an expertise in the consumer marketing space.
Intellectual curiosity and creativity is a must.
Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
Speak, write and edit succinctly and compellingly.
Meet deadlines, put out fires and multi-task. Work fast, and work well.
Play nice, whether it's in a team, with a team or independently.
Know Word, PowerPoint, Excel and Outlook. Media databases and social tracking tools and knowledge of influencer management systems a plus.
Attention to detail and a commitment to delivering clear and precise work is essential.
Understand what sets you apart.
Responsibilities
Own responsibilities for executional leadership of multiple client programs, budgets, plans
Maintain daily client contact, serving as a trusted resource and advisor
Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
Translate strategies into tactical plans; ensure team deliverables align with strategies
Develop messaging for clients and oversee the creation of media strategies that take an integrated approach to driving awareness with target audiences
Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
Demonstrate financial acumen in the areas of budgeting, billing and staffing
Craft influencer strategies for yearlong plans and product launches
Research, vet, contract and manage relationships with influencer talent
Develop influencer briefing materials
Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
Take responsibility to execute influencer strategies
Manage and build relationships with influencers and third party agents
Mine current news cycle for ad hoc influencer opportunities
Demonstrated expertise in social platforms, user behaviors and emerging trends
Communicate with clients on daily basis
Provide basic client counsel
Serve as a key participant in client meetings and presentations
Proof and edit client related documents as needed
Manage client and team resources and deliverables around major campaigns and product launches
Mentor junior staff
Salary range: $74,000.00 - $85,000.00
Worksite address
seattle, WA, 98127, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.