About this opportunity
Keenfinity lists this Manager, Integrated Marketing opportunity in village of fairport, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Radionix is seeking a Manager, Integrated Marketing, to turn business priorities and product value propositions into coordinated marketing activities and programs that build awareness, generate demand, and support sales growth.
This role leads marketing execution across campaigns, communications, digital channels, creative, events, and daily tactical needs. Working closely with product marketing and sales, the Manager ensures that every activity communicates clear customer value and contributes to measurable business results.
The ideal candidate brings 5-10 years of relevant marketing experience, strong project management skills, and the ability to lead a small team while still personally driving execution. This position directly leads marketing operations, graphic design and events personnel and coordinates external agencies and vendors as needed.
Integrated Campaign Strategy and Execution
Translate marketing strategy, product launches, vertical market priorities, and integration partnerships into integrated campaign plans.
Coordinate campaigns across email, website, social media, advertising, webinars, public relations, and events.
Own the integrated marketing calendar, ensuring clear priorities, realistic timelines, and consistent execution.
Partner with product marketing to translate positioning and value propositions into compelling campaigns and customer-facing content.
Develop programs that support distributors, dealers, integrators, and end users.
Brand, Content, and Communications
Maintain consistent Radionix branding, messaging, and tone across marketing channels.
Execute the development and production of campaign assets, collateral, case studies, presentations, videos, and sales materials.
Manage and drive marketing communications, including customer announcements, newsletters, social media, and media outreach.
Direct creative resources and external partners through clear briefs, feedback, and approval processes.
Digital Marketing and Demand Generation
Lead email marketing, website campaign updates, landing pages, and digital promotion.
Use HubSpot to support campaign execution, lead nurturing, segmentation, and reporting.
Partner with sales and marketing operations resources to establish effective lead capture, qualification, routing, and follow-up.
Monitor campaign performance and recommend improvements to engagement, conversion, and pipeline contribution.
Events and Trade Shows
Oversee the planning and execution of trade shows, customer events, partner activities, and webinars.
Connect events to broader campaigns through coordinated promotion, lead capture, and post-event follow-up.
Manage event priorities, vendors, and performance reporting in partnership with events personnel.Team and Performance Management
Identify and implement practical uses of AI to streamline marketing operations, automate repetitive tasks, and improve efficiency while maintaining quality, accuracy, and brand consistency.
Lead, coach, and develop direct reports.
Manage workloads, establish accountability, and improve collaboration across marketing functions.
Manage assigned campaigns, agency relationships, and vendor performance.
Establish program objectives and report results, spending, and recommendations to the Director of Marketing.
Qualifications and Experience
Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience.
5-10 years of progressive marketing experience, including responsibility for integrated campaigns or marketing communications.
Experience using AI tools to improve marketing workflows, productivity, and campaign execution.
Experience managing employees and coordinating cross-functional projects.
Demonstrated ability to plan and execute marketing programs across digital channels, content, and events.
Strong writing, editing, creative briefing, and presentation skills.
Ability to interpret campaign data and use findings to improve marketing performance.
Strong organizational skills and the ability to manage competing priorities.Preferred Qualifications
Experience in B2B marketing, preferably within physical security, technology, manufacturing, or another business with technical products and partner sales channels.
Experience with HubSpot or a comparable marketing automation platform.
Supporting product launches, technology integrations, or vertical market campaigns.
Connecting trade show activity and digital campaigns to sales opportunities.
Familiarity with website analytics and CRM reporting.
Desired Characteristics
Strategic and hands-on: Connects business goals to execution.
Customer-focused: Turns technical features into customer value.
Collaborative: Builds strong relationships across teams and partners.
Accountable and proactive: Takes ownership and anticipates challenges.
Organized and adaptable: Manages priorities and adjusts as needed.
Creative and analytical: Generates ideas and uses data to improve results.
Strong communicator: Provides clear direction and const
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.