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Manager, Licensing & Partnerships

los angeles, CA

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Job description

Location: Hybrid – Century City, Los Angeles

Employment Type: Full-time position with a 3-month probation period

About Pinkfong USA

Pinkfong USA is part of The Pinkfong Company, a global entertainment company behind some of the world's most beloved children's brands, including Baby Shark. With offices in Los Angeles, Hong Kong, and Seoul, we create premium entertainment experiences that extend across consumer products, digital media, publishing, live entertainment, gaming, and more.

Key Responsibilities

Identify and pitch new licensing opportunities

Manage licensee relationships from a commercial and strategic perspective

Negotiate deal terms, renewals, guarantees, royalties, and territories

Assist with contract drafting and manage the tracking and archiving of licensing agreements

Craft franchise plans, pitch decks, and category growth strategies to support licensing and retail expansion

Track sales performance, royalty reports, and revenue forecasts

Work with licensees to expand distribution and retail placement across key accounts, including Walmart, Target, Amazon, specialty, and value retailers

Develop retail campaign and activation strategies to support product launches and sell-through

Monitor partner performance and create action plans for underperforming licensees, categories, or retail accounts

Support the Licensing Team in executing strategic initiatives and driving cross-functional projects

Conduct market research to identify emerging consumer trends, product categories, and prospective licensing partners that support business growth

Qualifications:

Bachelor's degree in Business, Marketing, Communications, or a related field.

3+ years of experience in consumer products licensing, brand management, account management, or business development, preferably within the entertainment, media, or consumer products industries.

Demonstrated experience managing licensing partners and driving business growth across categories such as toys, apparel, publishing, home, food & beverage, health & beauty, or other consumer products.

Strong understanding of the consumer products licensing lifecycle, including contract execution, royalty reporting, product development, retail distribution, and brand management.

Proven ability to build and maintain strategic relationships with licensees, retailers, agents, and cross-functional stakeholders.

Experience identifying new business opportunities, negotiating commercial terms, and executing licensing strategies that drive revenue growth.

Working knowledge of retail and marketplace dynamics, with the ability to analyze category trends, identify whitespace opportunities, and develop strategic recommendations.

Excellent verbal, written, presentation, and interpersonal communication skills, with the ability to influence both internal and external partners.

Strong organizational and project management skills, with the ability to manage multiple licensing programs, product launches, and competing priorities simultaneously.

Highly collaborative, proactive, and solutions-oriented, with the ability to thrive in a fast-paced, entrepreneurial environment.

Proficiency in Google Workspace, Microsoft Office, and presentation software (PowerPoint and Google Slides).

Korean language proficiency is a plus, but not required.

What You'll Bring:

Strong analytical, organizational, and problem-solving skills.

Strategic thinker with a proactive and creative mindset.

Passion for building long-term partnerships.

Collaborative, proactive, and solutions-oriented approach.

Enthusiasm for children's entertainment, consumer products, and brand building.

Why Join Pinkfong?

Join the team behind one of the world's most recognized children's entertainment brands and help shape the future of our growing consumer products business. You'll have the opportunity to work with leading retailers, global licensees, and cross-functional teams to bring innovative products to market while helping build the next generation of evergreen franchises.

Compensation & Benefits:

Salary Range: $70,000–$90,000

Insurance (medical, dental, and vision)

401(k) plan with employer contribution

Unlimited PTO

Hybrid work schedule (2 days in office)

Paid holidays

Qualifications:

Bachelor's degree in Business, Marketing, Communications, or a related field.

3+ years of experience in consumer products licensing, brand management, account management, or business development, preferably within the entertainment, media, or consumer products industries.

Demonstrated experience managing licensing partners and driving business growth across categories such as toys, apparel, publishing, home, food & beverage, health & beauty, or other consumer products.

Strong understanding of the consumer products licensing lifecycle, including contract execution, royalty reporting, product development, retail distribution, and brand management.

Proven ability to build and maintain strategic relationships with licensee­s, retailers, agents, and cross-functional stakeholders.

Experience identifying new business opportunities, negotiating commercial terms, and executing licensing strategies that drive revenue growth.

Working knowledge of retail and marketplace dynamics, with the ability to analyze category trends, identify whitespace opportunities, and develop strategic recommendations.

Excellent verbal, written, presentation, and interpersonal communication skills, with the ability to influence both internal and external partners.

Strong organizational and project management skills, with the ability to manage multiple licensing programs, product launches, and competing priorities simultaneously.

Highly collaborative, proactive, and solutions-oriented, with the ability to thrive in a fast-paced, entrepreneurial environment.

Proficiency in Google Workspace, Microsoft Office, and presentation software (PowerPoint and Google Slides).

Korean language proficiency is a plus, but not required.

What You'll Bring:

Strong analytical, organizational, and problem-solving skills.

Strategic thinker with a proactive and creative mindset.

Passion for building long-term partnerships.

Collaborative, proactive, and solutions-oriented approach.

Enthusiasm for children's entertainment, consumer products, and brand building.

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Worksite address

los angeles, CA, 90079, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.

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