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Job description
ESC has an exciting opportunity for a Manager of Audience Strategy & Operations to support a growing retail media organization. This contract-to-hire role is ideal for an experienced audience strategy or digital media professional with expertise in first-party data, audience activation, and AdTech/MarTech platforms .
The Manager will serve as a subject matter expert for audience targeting and activation, partnering with internal teams and external agencies, technology providers, and publisher partners.
Responsibilities:
Lead audience strategy, targeting, segmentation, and activation across campaigns
Translate advertiser objectives into actionable audience recommendations
Partner with Sales, Account Management, Product, Data, and Measurement teams on audience strategy and campaign planning
Own the end-to-end audience workflow from development and distribution through activation, maintenance, and retirement
Manage day-to-day operations and relationships with agency, technology, and publisher partners
Establish audience workflows, documentation, governance, naming standards, and activation best practices
Monitor audience readiness, platform hygiene, and activation issues, escalating and resolving challenges as needed
Identify opportunities to improve audience capabilities, operational efficiency, and campaign performance
Evaluate emerging audience technologies, data sources, and industry trends and recommend new capabilities or tests
Lead cross-functional initiatives related to audience operations, process improvement, and capability development
Must Have Qualifications:
Bachelor’s degree in a related discipline preferred
5+ years of experience in retail media, digital advertising, audience strategy, media activation, AdTech, data strategy, or related field
Experience developing and executing audience strategies using first-party data
Strong understanding of audience segmentation, identity, activation, syndication, and digital media ecosystems
Experience with audience management platforms, identity providers, or AdTech/MarTech solutions
Experience managing external agency, technology, publisher, or other partners
Strong analytical, project management, communication, and problem-solving skills
Proficiency in Microsoft Excel and PowerPoint
Nice to Have Qualifications:
Experience with LiveRamp, Adobe CDPs, SAS, clean rooms, audience marketplaces , or similar technologies
Experience developing audience taxonomies or segmentation frameworks
Experience with omnichannel activation, measurement, attribution, or retail media analytics
Experience leading cross-functional initiatives or process improvements
Experience developing client-facing audience recommendations and presentations
Familiarity with privacy, identity, and first-party data practices
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Worksite address
bolingbrook, IL, 60440, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.