About this opportunity
CoCreativ lists this Manager / Senior Manager, TikTok Strategy & Innovation - Extended opportunity in los angeles, California. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Position Summary
Industrial Color is seeking a hands-on, TikTok-native strategist to support a global beauty client across both global and U.S. teams.
This role is designed for someone who deeply understands how content, creators, affiliates and social commerce work together on TikTok and can translate that knowledge into ideas that strengthen both brand relevance and commercial performance.
The ideal candidate will come from a fast-moving indie, challenger or digitally native beauty environment and understand how TikTok is influencing not only how beauty products are marketed, but also how they are conceived, developed, demonstrated and discovered. Candidates must be able to work onsite in El Segundo three days per week.
TikTok Content Strategy
Transform traditional brand content into work created specifically for TikTok
Develop content approaches built around strong hooks, clear consumer tensions, faster pacing, disruptive visuals and platform-native storytelling
Identify emerging formats, behaviors and creative opportunities
Partner with creative, marketing and content teams to develop and execute TikTok-native concepts
Creators Affiliates and Social Commerce
Bring deep knowledge of TikTok’s creator, influencer and affiliate ecosystem
Identify creators and communities driving beauty culture and product discovery
Develop scalable approaches to creator and affiliate activation
Strengthen the connection between content, creators, TikTok Shop and conversion
Recommend opportunities across product selection, creator participation, affiliate strategy and content formats
Product Packaging and Formula Innovation
Bring TikTok and creator insights into product development conversations earlier
Partner with innovation, product development and packaging teams to identify concepts with strong visual and demonstrative potential
Consider how packaging, product formats, textures, transformations, application gestures and immediate product payoff will translate on TikTok
Use platform and consumer behavior to help identify future product opportunities
Cross Functional Partnership
Work across global and U.S. creative, marketing, innovation, product and commerce teams
Translate fast-moving TikTok trends into clear and actionable recommendations
Remain close to the platform while influencing teams and senior stakeholders
Help develop faster, more responsive ways of working across content, creators and commerce
Experience 5+ years of relevant experience or an equivalent level of highly relevant expertise
Strong professional experience with TikTok content, creators, affiliates and social commerce
Beauty experience strongly preferred, particularly within color cosmetics or skincare
Experience within an indie, challenger, fast-growth or digitally native brand strongly preferred
Working knowledge of TikTok Shop and creator-led commerce
Ability to connect cultural and platform insights with creative and commercial opportunities
Comfortable operating both strategically and hands-on in a fast-moving environment
Strong communication, presentation and cross-functional collaboration skills
Portfolio Requirement
A reel, portfolio site or relevant work samples are required. Candidates should include examples of TikTok-native content, creator or affiliate activations, social commerce programs, product launches or innovation work and clearly identify their individual contribution.
The anticipated salary range for this role is $90,000 - $120,000 annually. Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience, and skills relative to the defined job requirements.
This is a hybrid role requiring flexibility to work in-office and remotely. Evening or weekend work may occasionally be required during major projects.
We offer a competitive benefits package including major medical, dental and vision insurance, FSA, HSA, and employee discounts.
Industrial Color is a division of CoCreativ, a family of integrated creative production companies. Industrial Color partners with top brands, agencies, and creative professionals providing a full range of essential production services. For over 30 years, we've led the industry through a culture of innovation, bringing state-of-the-art digital production and post-production solutions to our clients.
Our headquarters is based in Tribeca, NY, with offices in Los Angeles and studios in Brooklyn and Los Angeles. Our clients include: L'Oreal, Publicis, Procter & Gamble, Tommy Hilfiger, Absolut Vodka, Nike, Estee Lauder, Amazon...
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Worksite address
los angeles, CA, 90079, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.