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Job description
About the Company
Legacy Healthcare Services is seeking a Market Development Director for Home Solutions to expand awareness, strengthen referral relationships, and grow admissions for Legacy Home Care & Wellness and Legacy Better at Home.
About the Role
This is a highly visible, community-facing role for someone who understands healthcare, knows how to open doors, and can confidently tell a compelling story about services that help people remain supported at home.
Responsibilities
Build relationships that drive growth
Create and execute a strategic outreach plan, develop targeted accounts, and maintain ongoing relationships with referral sources that can help increase referrals and admissions.
Represent Legacy in the community
Deliver professional presentations, educational programs and in-services. Attend conferences, health fairs, networking events, senior-resource programs and other community activities.
Connect partners with the right solutions
Educate referral sources about Legacy Home Care & Wellness, Legacy Better at Home and the integrated services available through Legacy Healthcare Services.
Turn activity into measurable progress
Use the contact-management system to document interactions, monitor account development, plan next steps and review progress with leadership each week.
Collaborate across the organization
Partner with marketing on promotional materials, campaigns and professional social-media outreach, including LinkedIn. Assist with patient intake and service coordination when needed.
Stay responsive
Participate in a rotating after-hours on-call schedule and remain current on healthcare, home-care and community trends that may create new referral opportunities.
Qualifications
At least three years of experience in sales, marketing or community outreach within home care, home health, hospice or a closely related field
Existing knowledge of the assigned market is preferred
A degree in marketing, business management or communications is preferred
Required Skills
Strong communication, presentation and relationship-building skills
Confidence speaking to professional and community audiences
The ability to work independently while collaborating across teams
Knowledge of healthcare and home-based services
Working proficiency with Microsoft Office and contact-management systems
Preferred Skills
Enjoy building a market rather than waiting for opportunities to appear
Know how to earn trust with healthcare professionals
Can move comfortably between strategic planning and hands-on outreach
Are energized by networking, presentations and community engagement
Use data and follow-up discipline to turn relationships into results
Want your work to help more people receive support in the place they call home
Pay range and compensation package
Work environment includes a home office and significant travel throughout the assigned region. The position participates in rotating after-hours on-call responsibilities. Responsibilities may evolve with departmental and organizational needs.
Equal Opportunity Statement
This is not a desk-only marketing position. It is an opportunity to become a visible ambassador for Legacy, connect community partners with meaningful home-based solutions, and directly influence organizational growth.
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Worksite address
cleveland, OH, 44101, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.