Job description
It's fun to work in a company where people truly believe in what they are doing!
ROLE SUMMARY
Neogen is looking for a Marketing Analyst who connects market intelligence to campaign performance. This is not a pure research role, and it is not a pure reporting role. It is the connective tissue between market insight and pipeline impact.
You will own the analytics that power our global demand generation programs, from ABM performance tracking and pipeline attribution to competitive intelligence and market sizing. You will turn multi-source data into clear decisions for marketing leadership, regional teams, and executive stakeholders, and you will automate the work behind those decisions so the intelligence is repeatable rather than manual.
The right person has worked at the intersection of CRM data, marketing automation, BI dashboards, and strategic analysis, and knows how to get from a raw Salesforce export to an executive-ready insight.Marketing Analyst, Global Marketing
About the Role
Neogen is seeking an experienced Marketing Analyst, Global Marketing to serve as a senior analytical partner connecting market intelligence, marketing performance, and business outcomes across our global organization.
This role will lead complex marketing analytics and market intelligence initiatives that support global demand generation, commercial strategy, and investment decisions. The Marketing Analyst will provide expertise across campaign performance, pipeline attribution, account-based marketing (ABM), competitive intelligence, market sizing, segmentation, and marketing data strategy.
Operating with a high degree of independence, this role will transform complex, multi-source data into actionable insights for senior marketing and commercial leaders. The Marketing Analyst will also identify opportunities to automate reporting, strengthen data quality, and establish scalable analytical approaches that can be used consistently across regions and business teams.
Essential Duties and Responsibilities
In this role, you will make an impact by:
Lead end-to-end performance analytics for global demand generation programs, including ABM, paid media, email, eCommerce, and events
Develop analytical frameworks that connect marketing activity to pipeline, revenue, customer engagement, and broader business outcomes
Build and maintain advanced dashboards and reporting solutions in Power BI and Salesforce to provide visibility into pipeline contribution, campaign ROI, channel effectiveness, and marketing performance
Monitor and analyze full-funnel performance, including MQL-to-SQL conversion, pipeline velocity, cost per lead, customer engagement, and revenue attribution
Analyze complex campaign and audience data across Salesforce, Demandbase, Eloqua, Google Ads, LinkedIn Campaign Manager, Microsoft Advertising, and other marketing platforms
Lead the automation of recurring reporting processes, including monthly reporting, quarterly business reviews, executive reporting, and other recurring analytics
Establish scalable reporting approaches that improve accuracy, consistency, efficiency, and accessibility across global marketing teams
Monitor and analyze global market trends, industry dynamics, customer behavior, and regulatory developments relevant to Neogen's markets
Conduct competitive intelligence related to product launches, pricing activity, partnerships, positioning, and go-to-market strategies
Translate competitive and market intelligence into concise, actionable insights for marketing and commercial leadership
Lead and support market sizing and opportunity analysis, including TAM, SAM, SOM, segmentation, and market share modeling
Integrate voice-of-customer data, field insights, third-party research, and internal data to identify market opportunities and unmet customer needs
Identify emerging trends, whitespace opportunities, and changes in customer buying behavior that may influence marketing or commercial strategy
Provide subject matter expertise for marketing data quality, account segmentation, CRM hygiene, campaign member accuracy, and reporting standards
Develop and maintain audience segmentation frameworks supporting ABM and other targeted marketing strategies
Design and improve automated data workflows connecting marketing platforms, CRM data, and business intelligence tools
Partner with Sales, Finance, Marketing Operations, IT, and regional marketing teams to establish consistent data definitions, attribution methodologies, and reporting standards
Serve as a senior analytical partner to marketing and commercial leaders, providing insights that support campaign strategy, portfolio priorities, resource allocation, and investment decisions
Support annual planning, long-range forecasting, and budget processes through market, customer, and marketing performance analysis
Develop executive-level presentations that translate complex data into clear business implications and recommendations
Provide analytical guidance and expertise to cross-functional and regional stakeholders
Identify and lead continuous improvement opportunities across marketing analytics, reporting, data quality, and automation
Manage multiple complex analytical initiatives with significant independence while balancing priorities and stakeholder needs across a global organization
Basic Qualifications
Bachelor's degree in Business, Marketing, Data Analytics, Economics, or a related field
8+ years of professional experience in marketing analytics, marketing operations, business intelligence, data analysis, market intelligence, or a related analytics-focused role
Hands-on experience with Salesforce CRM, including reporting, campaign data, and data import/export workflows
Demonstrated experience using Microsoft Power BI to develop dashboards and reporting solutions from multiple data sources
Experience using a marketing automation platform such as Eloqua, Marketo, or HubSpot
Experience analyzing marketing performance across multiple channels, such as paid search, display, social media, email, eCommerce, or events
Experience analyzing marketing funnel, pipeline, campaign performance, or revenue attribution data
Experience working with large datasets using Excel and SQL
Experience developing recurring reports, dashboards, and analytical deliverables for business or executive stakeholders
Experience translating complex quantitative and qualitative data into actionable business insights
Experience managing multiple analytical projects or workstreams with cross-functional stakeholders
Strong analytical and problem-solving skills
Strong written and verbal communication skills
Ability to independently manage priorities, deadlines, and deliverables in a global, cross-functional environment
Preferred Qualifications
Experience with account-based marketing platforms such as Demandbase, 6sense, or Terminus
Experience using Python or similar scripting tools for data analysis, workflow automation, or reporting automation
Experience supporting global or multi-region marketing organizations across North America, EMEA, LATAM, or APAC
B2B marketing or demand generation experience within food safety, animal health, diagnostics, life sciences, or another technical or regulated industry
Experience conducting market sizing, segmentation, competitive intelligence, or market share analysis
Experience developing or supporting marketing attribution methodologies
Experience building audience segmentation frameworks for ABM or targeted marketing programs
Experience automating recurring reporting or replacing manual processes with scalable data workflows
Experience supporting annual planning, forecasting, budgeting, or strategic investment decisions through analytics
Experience presenting analytical findings and recommendations to senior business leaders
Experience with tools or platforms such as GA4, Optimizely, or Jira
What Will Help You Succeed
Ability to operate as a senior individual contributor and analytical subject matter expert
Strong analytical curiosity and the ability to identify the business implications behind the data
Ability to connect marketing activity, customer behavior, pipeline performance, and broader business outcomes
Strong attention to detail and commitment to data integrity
Ability to simplify complex analysis and communicate findings to technical and non-technical audiences
Strong business judgment and ability to determine which insights are most relevant to decision-makers
Ability to influence cross-functional stakeholders through data and analytical expertise
Comfort working with complex information across multiple systems, regions, and business functions
Strong organizational and project management skills
Ability to independently lead complex analytical initiatives from initial question through recommendation
Continuous improvement mindset with a focus on automation, scalability, and process efficiency
Ability to collaborate effectively across Marketing, Sales, Finance, IT, and regional teams
Key Tools and Platforms
Salesforce | Power BI | Demandbase | Eloqua | Google Ads | LinkedIn Campaign Manager | Microsoft Advertising | SQL | Excel | Python | GA4 | Optimizely | Jira
Why Neogen
At Neogen, we believe that taking care of our employees allows them to do their best work. When you join our team, you'll enjoy competitive benefits and the opportunity to make a meaningful difference every day.
Benefits include:
Benefits starting on Day One: Medical, dental, and vision coverage begin on your first day of employment
401(k) with company match: Invest in your future with retirement savings and company contributions
Paid Time Off (PTO): Enjoy paid time off so you can rest, recharge, and spend time with those who matter most
Career Growth Opportunities: We are committed to providing the tools, training, and support to help you grow your career
Meaningful Work: Be part of a team whose work has a real impact on our customers, communities, and the world around us
Collaborative Culture: Join a team that values innovation, respect, teamwork, and continuous improvement
Come Be Part of a Mission That Matters!
From inside the farm gate to our dinner plates, Neogen protects the world's food supply. Through a variety of animal healthcare products and food safety solutions for dangerous bacteria, allergens, toxins, drug residues, and much more, Neogen is there, and you can be too.
#ApplyNow
Come Be Part Of A Mission that Matters!From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.