About this opportunity
Hudson Valley Credit Union lists this Marketing Analyst opportunity in poughkeepsie, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Overview
Hudson Valley Credit Union is currently recruiting for the position of Marketing Analyst. Primary Function: Serve as the data and insight engine for the Solutions team, transforming performance metrics and member data into actionable intelligence. Ensure campaigns are informed by evidence, optimized for results, and aligned with brand and compliance standards. Bring curiosity, precision, and clarity to every project, ensuring marketing decisions are not only creative but measurable.
Responsibilities
Provide actionable data insights that enhance campaigns.
Ensure bettertargeted campaigns, improved personalization, and stronger performance outcomes.
Pull and validate segmentation lists for targeted campaigns.
Partner with Campaign Managers to design and test audience approaches.
Collaborate with Operations to maintain accuracy across dashboards and reports.
Interpret trends and performance insights to guide improvements.
Recommend personalization and optimization tactics based on analytics.
Maintain reporting continuity and colead migration of enterprisewide reporting outside Marketing.
Adhere to all Credit Union policies, procedures, and regulatory agency requirements. Participate in all required and recommended training and development including, but not limited to, Bank Secrecy Act training (BSA) and demonstrate attained knowledge. Participate on Credit Union teams, projects and strategic initiatives when the opportunity arises. Perform additional duties and special projects as assigned.
Embrace and apply HVCU's guiding principles to all activities and responsibilities. This includes the Credit Union's Mission, Vision, Core Values, Employee and Member Value Propositions, Sales and Service Model, and commitment to Lean Six Sigma practices. Support the Credit Union's initiatives by demonstrating teamwork and professionalism.
Responsible for regular and predictable attendance including punctuality.
Qualifications
Bachelor's Degree or at least 2 years equivalent experience for each undergraduate year not completed; undergraduate degree cannot substitute for minimum number of years of experience in Marketing, Business, Analytics, Statistics, Economics, Marketing, or related field required.
Minimum 3 Years work in Marketing analytics, segmentation, and dashboarding required.
Familiarity with SQL/BI tools; marketing platforms; data visualization preferred.
Click here to view full job description
Why Choose HVCU?
Join a team where your growth matters. At Hudson Valley Credit Union, we offer a supportive, community-focused culture, competitive benefits, and opportunities to grow your career while making a meaningful impact. Come be part of a Great Place to Work!
Employee Perks:
Base & Variable Pay Structures
Paid Personal, Holiday & Volunteer Time Off
Professional Development & Training
Student Loan Repayment & Tuition Reimbursement Programs
Medical, Dental & Vision Coverage
401(k) With Employer Match & Non-Elective Employer Contribution
Life, Short-term & Long-term Disability Insurances
Discounted Loan Rates & Fees
Hudson Valley Federal Credit Union is an AA/EEO employer committed to equal opportunity and employee diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, military or veteran status, genetic information, marital or familial status, domestic violence victim status, or any other characteristic protected by law.
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.