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Job description
Overview
At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.
Responsibilities
The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship‑building and competitive landscape analysis.
This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship‑building, and a deep understanding of the competitive landscape to drive business growth.
Referral Generation – Management
Competitive Landscape Analysis
Community Engagement – Brand Management
Territory Management and Admissions
Benefits Verifications
Leadership and Team Building
Qualifications
Minimum of three (3) years' experience in a healthcare setting.
Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.
Ability to adjust work schedule based on centers' business need, specifically incoming admissions.
Benefits
Variable compensation plans
Tuition, Travel, and Wireless Service Discounts
Employee Assistance Program to support mental health
Employee Foundation to financially assist through unforeseen hardships
Health, Dental, Vision, Company-paid life insurance, 401(k), Paid Time Off
Free 24/7 virtual health care provided by licensed doctors for all Anthem‑medically‑enrolled employees and their immediate family members
On-Demand Pay Program that allows for instant access to a portion of the money you’ve already earned
Pet Insurance
Term and Whole Life Insurance
Short-term Disability
Hospital Indemnity
Personal Accident
Critical Illness
Cancer Coverage
Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.
Posted Salary Range
USD $55,000.00 - USD $60,000.00 /Yr.
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Worksite address
newport, VT, 05855, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.