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Job description
Benefits:
nFlexible schedule
nMind Healing & Wellness Center is seeking a creative, energetic and results-driven Marketing & Community Outreach Coordinator to help expand awareness of our services, strengthen community partnerships and increase patient referrals.
nThis is a hands-on position combining social media and digital marketing with community outreach and relationship development.
nThe ideal candidate is comfortable creating engaging social media content while also representing the organization in the community, developing professional relationships and identifying new opportunities for collaboration and referrals.
nKey Responsibilities
nSocial Media & Digital Marketing
nDevelop and manage the organization's social media presence.
nCreate, schedule and publish engaging content across platforms including Facebook, Instagram, LinkedIn and other appropriate channels.
nDevelop social media campaigns promoting the organization's services, providers, locations and community activities.
nCreate or coordinate graphics, short-form video, educational content and other digital materials.
nMonitor comments, messages, engagement and online reputation and escalate clinical or sensitive communications appropriately.
nDevelop a consistent content calendar.
nTrack social media performance, engagement and growth.
nAssist with website updates and service-specific content.
nSupport SEO and Google Business Profile optimization.
nAssist with email campaigns, newsletters and digital advertising.
nEnsure marketing materials appropriately protect patient privacy and comply with HIPAA and healthcare marketing standards.
nCommunity Outreach & Referral Development
nBuild and maintain relationships with healthcare and community referral partners.
nConduct outreach to primary care practices, hospitals, behavioral health programs, therapists, schools, colleges, community organizations and other potential referral sources.
nDevelop relationships with inpatient, PHP, IOP, residential, substance-use and other behavioral health programs.
nCoordinate meetings, presentations, in-services and informational sessions with potential referral partners.
nRepresent Mind Healing & Wellness Center at community events, health fairs, networking events and professional meetings.
nIdentify organizations with which MHWC can develop mutually beneficial referral and care-coordination relationships.
nMaintain regular contact with established referral partners rather than relying solely on one-time outreach.
nAssist with marketing new programs, services and locations.
nDevelop outreach materials, brochures, presentations and other collateral.
nCoordinate community events and organizational participation in local initiatives.
nTracking & Performance
nMaintain an organized database of referral sources and outreach activities.
nTrack where new patient referrals originate.
nMonitor referral volume and identify high-performing referral relationships.
nTrack inquiries generated through digital marketing and social media.
nProvide regular reports to leadership regarding marketing activities and measurable results.
nHelp measure conversion from inquiry/referral to scheduled new patient.
nRecommend changes to marketing and outreach strategies based on results.
nRequired Qualifications
nDemonstrated professional social media marketing experience is required.
nExperience creating and managing content for Facebook, Instagram, LinkedIn and/or similar platforms.
nExperience developing social media content calendars and campaigns.
nStrong written communication and content-creation skills.
nComfortable representing an organization professionally in the community.
nStrong interpersonal and relationship-building skills.
nAbility to independently organize outreach activities and consistently follow up with contacts.
nExperience tracking marketing results and using data to evaluate performance.
nAbility to manage multiple projects and deadlines.
nPreferred Qualifications
nHealthcare or behavioral health marketing experience.
nCommunity outreach, healthcare business development or referral-development experience.
nExperience with Canva or similar design tools.
nExperience with Google Business Profile, basic SEO, website content and digital advertising.
nExperience creating and editing short-form video content.
nFamiliarity with HIPAA and healthcare privacy requirements.
nBachelor's degree in Marketing, Communications, Business, Public Relations or a related field.
nWhat We Are Looking For
nWe are looking for more than someone who can post on social media.
nThe successful candidate should understand how to use social media, digital marketing, community outreach and professional relationships together to generate measurable growth.
nThis person should be comfortable getting out into the community, meeting referral partners, representing Mind Healing & Wellness Center professionally and developing long-term relationships while also maintaining a strong and engaging online presence.
nSuccess in this position will be measured not simply by the number of posts or events completed, but by increased visibility, stronger referral relationships, qualified patient inquiries and growth in referrals to the practice.
nFlexible work from home options available.
Worksite address
northborough, MA, 01532, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.