Marketing and Community Outreach Coordinator

Job description

Community Outreach Coordinator

This is a highly visible, in-person, community-focused marketing and outreach role responsible for building strong relationships between Brightside Academy, families, and the surrounding community. The position plays a key role in supporting enrollment growth by representing Brightside Academy at community events, developing partnerships with local businesses and organizations, and driving grassroots marketing efforts.

This role also supports internal and external communications and brand consistency while collaborating closely with academy leadership, enrollment teams, and external partners.

Core Job Responsibilities

Community Outreach & Relationship Building (Primary Focus)

Serve as a community ambassador for Brightside Academy at local events, fairs, and meetings

Build and maintain strong relationships with community organizations, local businesses, schools, libraries, and family resource centers, and community leaders and partners

Identify new outreach opportunities to increase brand visibility and enrollment

Coordinate and host open houses, enrollment events, tours, and family-focused community events

Support academy teams with localized outreach strategies tailored to each community

Enrollment & Recruitment Support

Partner with enrollment and academy leadership to support enrollment goals

Develop and distribute targeted outreach materials to drive inquiries and tours

Support recruitment marketing through local outreach, events, and partnerships

Assist with grassroots campaigns to attract families and staff

Grassroots & Local Marketing

Create and manage community-facing marketing collateral and giveaways

Coordinate distribution of materials in high-impact community locations

Manage seasonal signage and A-frame placements at academies

Support targeted local advertising and promotional efforts

Communications & Brand Representation

Ensure all community-facing materials align with Brightside Academy's brand standards and values

Support internal and external messaging related to events, enrollment, and community initiatives

Assist with parent newsletters, announcements, and promotional communications

Maintain consistent, positive brand presence in the community and online

Events & Public Engagement

Attend, host, and support events that promote Brightside Academy

Coordinate speaking engagements, community presentations, and partnerships

Assist with planning and execution of company and academy-level events

Social Media & Online Presence (Supportive)

Capture short videos, photos, and stories from academies and events

Support social media content that highlights community engagement and academy life

Monitor and respond to online reviews and community feedback as needed

Additional Marketing & Administrative Support

Support website updates, blogs, and content related to community and enrollment initiatives

Assist with PR efforts, media outreach, and community announcements

Collaborate with leadership on annual reports and key communications

Support crisis or urgent communications when needed

Proficiencies

Strong interpersonal and relationship-building skills

Comfortable working in person and representing the organization publicly

Highly organized with strong follow-through

Adaptable and able to manage multiple priorities

Strong written and verbal communication skills

Proficient in Google Workspace and Microsoft Office

Basic graphic design or content creation experience preferred

Interest in learning and leveraging AI tools to enhance marketing efforts

Supervisory Requirements

This position does not have supervisory responsibility.

Education & Experience

Associate's or Bachelor's degree in communications, marketing, business, education, or a related field preferred

Experience in education, early childhood, or community-based organizations strongly preferred

At least one year of experience in outreach, marketing, community engagement, or related work

Work Environment & Physical Demands

Monday–Friday with flexibility for evenings or weekends to attend events

Frequent travel to academies and community locations

Physical demands include standing, walking, lifting up to 30 lbs, and event setup

Indoor and outdoor work environments with varying conditions

Worksite address

pittsburgh, PA, 15289, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.