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Job description
If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Professional 307 Pay Range: $68,300.00 - $102,500.00 Job Description
The Marketing Automation & Quality Technologist supports all aspects of Marketing Automation and Quality Assurance. This role is responsible for optimizing marketing automation technologies and campaigns to enable communication with students throughout their lifecycle. The position ensures the accuracy, functionality, and effectiveness of automated marketing campaigns and workflows, identifying and resolving errors while verifying audience segmentation to ensure communications reach the intended audiences.
This is a regular full-time position working with our Marketing Team out of our headquarters in Salt Lake City, Utah. Quality Assurance
Conduct QA checks on all outgoing communications for Email and Engagement team campaigns, including:Audience segmentation
Smart lists
Links and link tracking
Content optimization
Alignment with ticket requests
Test and optimize campaigns on an ongoing basis.
Analyze audiences to identify optimization opportunities.
Partner closely with Email and Engagement teams to support technical needs.
Provide regular, detailed reporting to Email and Engagement teams.
Collaborate with marketing teams to maintain consistency, optimize processes, and ensure compliance with industry regulations.
Marketing Automation
Support day-to-day operations of the Lifecycle Team.
Manage data collection, standardization, and normalization.
Assist with administration of Marketo and related business applications, including:
Assist with administration of Marketo and related business applications, including:RingLead
Twilio
Conversica
Help define, implement, and maintain marketing automation best practices, including:Data quality and hygiene
List management
Content optimization
General troubleshooting
Research new technologies, software, and plugins to enhance Lifecycle capabilities.
Collaborate with cross-functional teams to gather research and implement new processes.
Execute marketing campaigns and best practices within Marketo, including:Lead scoring
Profiling and segmentation
System integration
Data hygiene
Optimization
Troubleshooting
Reporting
Provide technical expertise to cross-functional teams on issues involving sales and marketing tools and databases.
Design and optimize integrations between marketing technology platforms and CRM systems.
Build, optimize, and maintain marketing automation operations, including:Programs
Behavior-based campaigns
Lead scoring
Email templates
Forms
Customer segmentation
Develop and maintain KPI, campaign, and performance reporting.
Conduct A/B testing to improve customer experiences and conversion rates.
Design and maintain an actionable prospect database and associated processes to ensure long-term data hygiene and list management.
Develop and deploy behavior- and event-triggered email communications utilizing dynamic content.
Collaborate with marketing teams and internal stakeholders to develop campaign assets that drive results.
Create and optimize marketing campaigns across multiple channels, including:Email
Browser notifications
SMS
Other emerging channels
Experiment with new technologies and leverage personalization to create meaningful customer journeys.
Escalate critical issues appropriately and promptly.
Attend vendor meetings, as needed.
Qualifications
Knowledge, Skills, and Abilities
Process-driven and efficiency-oriented with the ability to optimize systems and workflows.
Marketo Certified Expert.
Thorough understanding of:Customer journeys
Marketing funnels
Flywheel methodologies
Lead scoring
Marketing automation strategies
Proficiency with Salesforce CRM.
Strong analytical mindset.
Excellent verbal, written, design, and presentation communication skills.
Working knowledge of HTML and CSS to make basic updates to emails, landing pages, and forms.
Ability to identify underlying business needs and deliver effective solutions within short timelines.
Familiarity with digital marketing platforms and concepts.
Knowledge of integrated marketing communications.
Knowledge of educational marketing.
Self-motivated and highly organized.
Detail-oriented and results-focused with strong follow-through skills.
Strong project management and project planning capabilities.
Ability to identify data-driven opportunities.
Experience troubleshooting and resolving complex data issues.
Strong functional and technical documentation skills.
Experience managing large-scale marketing databases and supporting initiatives focused on:Database quality
Compliance
Governance
Proficiency with Microsoft Office applications, including:Excel
Outlook
Word
Education
Bachelor's degree, preferably in:Marketing
Communications
Information Technology
Related field
Experience
2+ years of Salesforce experience.
Minimum of 2 years of demonstrated experience administering Marketo.
Minimum of 2 years of demonstrated experience in marketing operations, including:Marketing automation
CRM management
Metrics and reporting
Experience in a B2B, fintech, or fast-paced technology environment preferred.
Experience with:Workfront
Jira
Wiki platforms
Salesforce
Tableau
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave. How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at .
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.