Job description
Category: Marketing
Location:
The Marketing Automation Specialist will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability.
About My Amazon Guy
My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses.
We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer.
MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence.
Key Responsibilities
HubSpot Architecture & Governance
Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
Remove deprecated workflows and redundant structures
Deduplicate contacts and companies
Redesign lifecycle stages for clarity and reporting integrity
Implement clean segmentation logic
Establish naming conventions and governance standards
Restrict permissions and prevent ad hoc workflow creation
Document system architecture and operational processes
Lifecycle Marketing & Automation
Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
Develop dynamic segmentation frameworks based on intent and readiness
Design and optimize automated nurture journeys
Align marketing automation with sales handoff rules
Eliminate unnecessary broadcast email volume
Ensure all workflows are tied to measurable revenue movement
BDR & Marketing Alignment
Align outbound outreach (ASIN review videos and follow-ups) with automation logic
Prevent overlapping or contradictory messaging
Ensure intent signals trigger correct actions
Maintain clean routing and lifecycle transitions
Connect human sales outreach with automation systems
Attribution & Funnel Clarity
Work across platforms including:
HubSpot (CRM)
ActiveCampaign
Instantly
Google Ads
Meta Ads
Retention.com
WordPress
GA4
Google Tag Manager
Google Search Console
Google Business Profile
Trustpilot
You will:
Standardize UTM governance
Improve multi-touch attribution visibility
Align ad reporting with lifecycle progression
Improve MQL → SQL → Opportunity tracking
Reduce reporting ambiguity for leadership
Marketing Infrastructure Protection
Create segmentation request protocols
Establish automation standards
Protect system integrity from short-term workarounds
Maintain documentation and system clarity
Serve as long-term owner of marketing systems governance
Requirements
5+ years in Marketing Operations, RevOps, or Marketing Technology
Deep, hands-on HubSpot experience (required)
Proven experience cleaning and restructuring complex CRM environments
Strong understanding of paid media funnels and conversion tracking
Experience with lifecycle marketing, lead scoring, and segmentation frameworks
Experience building or restructuring automation systems
Comfortable enforcing governance and setting system standards
Experience working with distributed teams (Filipino team experience preferred)
Technical Requirements
A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed
Camera with at least 1080p resolution
Benefits
40 hours a week, 8 hours a day
Competitive salary base
Permanent work-from-home setup
Unlimited FREE access to MAG School courses and SOP Library
Work schedule is in Eastern Standard Time (EST), Monday-Friday only
Opportunities for professional development and career advancement
DetailsOriginally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.