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Job description
Marketing
Location: Chatsworth
Category: Marketing
Job Overview: Security Guards of America are hiring a Senior Marketing Specialist. The Senior Marketing Specialist is a key member of the marketing team, responsible for supporting demand generation, developing marketing campaigns, executing online marketing strategies, and improving lead generation for new business, brand building, customer retention and cross-selling. In this role, you will be responsible for reaching out to potential clients, introducing our security guard services, and setting up appointments for our sales team.
Key Responsibilities:
Make outbound calls to businesses, property managers, and organizations to introduce our security guard services
Explain our security guard services, highlighting reliability, professionalism, and cost benefits.
Generate leads, qualify prospects, and schedule follow-up meetings.
Maintain accurate records of calls and client information.
Work closely with the sales team to convert leads into long-term clients.
Ideate, develop, and lead demand generation marketing programs for both existing and new initiatives
Execute multi-touch, multi-channel marketing campaigns
Conduct post-program analysis to review results against objectives, including lead volume and cost-per-lead
Manage content development and write messaging that supports marketing campaigns. Coordinate layout of content through multiple channels including website, email, and print
Assess needs and work with security industry and subject-matter experts to create content that resonates with various audiences. Write creative briefs prior to any creative development
Online Marketing: Design and execute content marketing practices across digital platforms
Research the latest trends in digital marketing and analyze competitors to maintain a robust idea library
Collaborating with cross-functional teams, including creative, web, and sales enablement, to ensure cohesive marketing efforts
Qualifications (Must Have):
(Preferred) bachelor's degree in marketing, Business, or related field of study
Minimum of three (3+) years of marketing experience
Experience developing and/or managing brand building, thought leadership and lead generation content for a wide range of media channels: Website, email, events and sponsorships, public relations/publicity, trade shows, social media, collateral, advertising (digital and offline), direct mail, webinars, video, white papers, etc.
Strong writing skills with attention to detail and solid proofreading abilities
Strong expertise in demand generation strategies, website content layout, data analysis, and report writing
Driven and self-motivated with the ability to effectively manage multiple projects and meet deadlines
Familiarity with Salesforce or other CRM software is highly desirable
Excellent communication skills in English, both written and verbal
Benefits:
Salary: $90,000 - $110,000 per year
Medical, dental, vision, basic life, AD&D, and disability insurance
Eight paid holidays annually, five sick days, and four personal days
How to Apply: Send your resume to to schedule an interview.
Worksite address
chatsworth, CA, 91313, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.