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Job description
Community Liaison - Home Care Marketing
Griswold Home Care of Baton Rouge | Full-Time | $62,000-$70,000 + Company Vehicle + Referral Incentives
About the Role
Griswold Home Care of Baton Rouge is looking for a relationship-driven marketer to represent our agency in the community. As Community Liaison, you'll be the face of Griswold to hospitals, skilled nursing facilities, physicians, senior living communities, and the families who need us. Your job is to build trust, grow referrals, and help more seniors in the Baton Rouge area receive the care they deserve at home.
This is a field role. You'll spend most of your week out in the community - visiting referral partners, attending events, meeting families, and turning conversations into clients. If you love being on the move, thrive on building relationships, and want your work to matter, this is the position for you.
What We Offer
Salary of $62,000-$70,000 , based on experience
Company marketing vehicle provided , with gas covered
Referral incentive plan - earn more as you bring in more clients
Health insurance available through the company (employee-paid)
A supportive office team that backs you up in the field
A purpose-driven company with a national brand and a local, family feel
What You'll Do
Build and maintain relationships with referral sources: hospitals, rehab facilities, physicians' offices, senior living communities, elder law attorneys, and non-profit organizations
Generate a steady flow of client leads for the office
Conduct initial client visits and intakes, including scheduling, client profile creation, and handoff to the office team
Represent Griswold at community events, health fairs, and networking groups throughout the year
Identify new marketing opportunities by tracking market trends and community needs
Log all referral-source activity, notes, and follow-ups accurately in WellSky and related systems
Review marketing results quarterly and adjust strategy to keep it effective
Manage marketing supplies and promotional materials
Track mileage and expenses for monthly submission
Partner with the Director to work within the annual marketing budget
Participate in the on-call rotation as needed by the office
Who You Are
3+ years of marketing, sales, or business development experience - home care, healthcare, or senior services experience is strongly preferred
A background in human services, or a real desire to help others
Strong verbal and written communication skills with a pleasant, professional phone manner
High emotional intelligence and empathy - you can sit with a family in a hard moment
Organized, detail-oriented, and able to juggle multiple priorities
Self-motivated and able to work independently with sound judgment
Proficient in Microsoft Office and comfortable with scheduling and CRM software
Valid Louisiana driver's license, clean driving record, and valid car insurance
Able to drive long distances and be on your feet for extended periods
BA/BS in a related field is a plus
About Griswold Home Care
Griswold has been helping seniors and adults with disabilities stay safe and independent at home since 1982. Our Baton Rouge office is locally owned and operated, and we're proud of the reputation we've built with families and referral partners across the region. We hire people who care, and we take care of the people we hire.
Ready to make a difference in Baton Rouge? Apply today with your resume and a brief note about why you're drawn to senior care.
Griswold Home Care of Baton Rouge is an Equal Opportunity Employer.
Worksite address
baton rouge, LA, 70873, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.