About this opportunity
Rational lists this Marketing Coordinator - Digital Media opportunity in rolling meadows, Illinois. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Marketing Coordinator - Digital Media
When it comes to intelligent kitchen equipment and digital products, the RATIONAL Group is the global market and technology leader. Now its 2800+ employees around the world need help. They need someone with brains, tenacity, and enthusiasm. Someone like you.
Summary:
The Marketing Coordinator - Digital Media is the visual and channel execution lead within the RATIONAL USA marketing and communications team. This role owns social media channel management and execution, live event audio and video operations, onsite photo and video capture, graphic design, and general visual content production. to produce and deploy brand-consistent visual content that reflects real operator outcomes and positions RATIONAL as the standard for professional kitchen intelligence. This role is ideal for a visual communicator who wants to grow within a category-defining brand and build a professional portfolio across owned, earned, and event channels. The coordinator works closely with the Senior Communications Specialist to ensure consistent messaging and branding across all channels and reports to the Vice President of Marketing.
Key Responsibilities:
Social Media Channel Management
Own day-to-day social media execution across Instagram, Facebook, LinkedIn, and emerging platforms for RATIONAL USA.
Develop and maintain a monthly social content calendar aligned to product launches, trade events, customer stories, and other events or activations
Develop and support paid social media campaigns to drive lead generation and awareness across social media platforms and search engine advertising
Monitor channel performance, compile engagement reporting monthly, and surface optimization opportunities
Live Event Audio and Video Operations Serve as the primary onsite A/V operator at RATIONAL USA trade shows, regional events, and customer demonstrations
Capture and edit short-form video content for social deployment before, during, and after events, including NRA Show, regional rep and dealer events, and Culinary team activations
Coordinate equipment logistics and pre-event shot lists
Onsite Photo and Video Manage a library of original RATIONAL USA photography and video assets organized for rapid retrieval and deployment
Develop and maintain a versioned asset archive compliant with brand usage standards
Graphic Design and Visual Content Design social graphics, event collateral, and campaign assets using the full RATIONAL brand system
Maintain internal library of graphic assets, such as process territory maps
Adapt global RATIONAL creative assets for U.S. market use, ensuring compliance with U.S. brand and messaging standards
Support the Content Marketing Coordinator with visual elements for email and blog content as needed
Qualifications:
Required 2 years minimum of social media management, visual content production, or B2B marketing experience
Proficiency in Adobe Creative Suite (Photoshop, InDesign), Canva, or equivalent design tools
Demonstrated experience capturing and editing photo and video content for professional brand use
Comfort operating in fast-moving, high-visibility event environments with time-sensitive deliverables
Strong organizational skills with experience managing digital asset libraries and content calendars
Preferred Experience in B2B foodservice, hospitality, or commercial equipment marketing
Working knowledge of video editing tools such as Adobe Premiere Pro, Final Cut Pro, or CapCut
Familiarity with social scheduling platforms such as Sprout Social, Hootsuite, or Later
Exposure to AI-assisted creative workflows and willingness to adopt emerging tools
Experience supporting live event production at trade shows or industry events
What Success Looks Like A consistent, on-brand visual content pipeline across all active RATIONAL USA social channels
A growing library of original photo and video assets captured at real operator locations and live events
Social channel performance trends up in reach, engagement, and follower growth quarter over quarter
Increasing ownership and initiative over time
Our benefits: Health insurance Day 1, 401(k) Match
Half-day Summer Fridays with up to 31 days off in each year of employment
Company Bistro with food available free for employees
Reimbursement for Health Club memberships, AAA, and Costco or Sam's Club
Discounted prices on entertainment, travel, and leisure activities
All-Company Kickoff event, company summer BBQ
Opportunities for further internal and external development
Opportunity for profit-sharing type of financial benefits
What counts for us are your qualifications - regardless of age, gender, disability, sexual orientation/identity or social, ethnic, or religious backgrounds. We welcome applications from all people with diverse backgrounds.
If you have any questions, please contact Jeff Romanek.
Jeff Romanek
((sourcerEmail))
Information at a Glance
Req Id: 16324
Worksite address
rolling meadows, IL, 60008, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.