About this opportunity
Rational lists this Marketing Coordinator - Editorial Content opportunity in rolling meadows, Illinois. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Marketing Coordinator - Editorial Content
When it comes to intelligent kitchen equipment and digital products, the RATIONAL Group is the global market and technology leader. Now its 2,800+ employees around the world need help. They need someone with brains, tenacity, and enthusiasm. Someone like you.
Summary:
The Marketing Coordinator - Editorial Content is a foundational execution role within the RATIONAL USA marketing and communications team. This role owns the written content pipeline: email newsletters, blog, advertorials, editorial campaign coordination, and general written content across channels. This role translates approved brand strategy into polished, publication-ready content. This is an ideal role for a writer who wants to develop deep expertise in B2B marketing within a globally recognized brand that leads its category. The works closely with the Senior Communications Specialist to ensure messaging consistency across our Marketing channels and reports to the Vice President of Marketing.
Key Responsibilities:
Email Newsletters
Own the full lifecycle of RATIONAL USA email newsletters from brief to send, including copywriting, list management, and performance reporting
Develop content calendars aligned to product launches, trade events, and seasonal operator priorities
Ensure all email content reflects approved brand voice, messaging hierarchy, and compliance standards
Blog and Long-Form Content Write and publish blog content that connects RATIONAL intelligent cooking equipment to measurable operator outcomes
Develop evergreen content supporting SEO/AIO strategy: operator education, product integration guides, and category-level thought leadership
Coordinate with the Senior Communications Specialist on editorial direction and topic prioritization
Advertorials and Publisher Partnerships Edit advertorial copy for trade media placements coordinated through the communications team
Support editorial campaign coordination with partner publications including submission management and asset delivery
Track campaign deliverables and deadlines across concurrent publisher relationships
Editorial Campaign Support Coordinate cross-functional content requests across Marketing, Culinary, Product Management, and Sales teams
Maintain a content asset library of approved product descriptions, boilerplate, and proof points for rapid deployment
Assist in preparing internal editorial briefings and channel-specific content rollout documentation
Qualifications:
Required 2 years minimum content writing, editorial coordination, or B2B marketing experience
Demonstrated ability to write in a controlled brand voice across multiple formats
Proficiency with email marketing platforms such as Salesforce Marketing Cloud, HubSpot, Mailchimp, or Constant Contact
Strong project management instincts with comfort managing multiple concurrent deadlines
Familiarity with CMS platforms, basic SEO/AIO principles, and editorial scheduling tools
Preferred Experience in B2B foodservice, hospitality, or commercial equipment marketing
Working knowledge of Adobe Creative Suite or Canva for light content layout tasks
Exposure to AI-assisted content workflows and willingness to adopt new tools
Experience working within brand guidelines and submitting work for editorial review
Bilingual in English, Spanish
What Success Looks Like A consistent, on-brand written content pipeline that requires minimal revision at the review stage
Email campaigns delivered on schedule with measurable open and click performance
A growing library of evergreen content assets that serve the broader marketing and sales team
Increasing ownership and initiative over time
Our benefits: Health insurance Day 1, 401(k) Match
Half-day Summer Fridays with up to 31 days off in each year of employment
Company Bistro with food available free for employees
Reimbursement for Health Club memberships, AAA, and Costco or Sam's Club
Discounted prices on entertainment, travel, and leisure activities
All-Company Kickoff event, company summer BBQ
Opportunities for further internal and external development
Opportunity for profit-sharing type of financial benefits
What counts for us are your qualifications - regardless of age, gender, disability, sexual orientation/identity or social, ethnic, or religious backgrounds. We welcome applications from all people with diverse backgrounds.
If you have any questions, please contact Jeff Romanek.
Jeff Romanek
((sourcerEmail))
Information at a Glance
Req Id: 16323
Worksite address
rolling meadows, IL, 60008, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.