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Job description
Marketing Manager
The following description of work to be performed by this individual is not intended to be all-inclusive. Rather, it focuses on the major tasks that must be accomplished.
Ensure that safety is always the number one priority at Alexandria Industries; promote and support a safe work environment and safety oriented culture by following all safety programs and guidelines
Exhibit active leadership in order to model and support the company's values, vision and strategies
Develop and execute various marketing strategies throughout Alexandria Industries (A.I.)
Plan and organize all activities in the department; develop department goals, objectives and systems
Work with the Director of Business Development to manage the department's expense budget and ensure expenses are within the budget
Provide support to Senior Leadership, Director of Business development and commercial team and department team members: Economic issues related to our business focus
Advise businesses, governments and individuals on problems/outlooks related to economic topics
Present research tables, trends, graphs, forecasts on markets and the economy
Evaluate various economic policies and regulations that impact our business opportunities
Manage all internal and external communications efforts (social media, digital signage)
Facilitate the workflow of projects, moving multiple pieces seamlessly from start to completion
Seek, assist and support the development of opportunities to build a positive corporate reputation; corporate stewardship, community involvement efforts, social responsibility initiatives, etc.
Develop innovative and effective customer retention strategies
Develop innovative marketing campaign ideas and support them from implementation to completion
Develop creative and engaging presentations
Develop marketing collateral, materials, equipment, clothing,
Create and/or coordinate the production of multimedia pieces and use where valuable (videos, photography, etc.)
Analyze, manage, and recommend website needs, including edits, hosting, domain management, SEM and development needs
Lead the planning and execution of the customer leadership events when/if held
Collect and analyze data to evaluate existing and potential markets
Identify and monitor competitors
Research market conditions and changes in the industry that may effect sales
Coordinate/Attend trade show events to help pitch Alexandria Industries to key prospects, as well as gather industry insights to support future campaign initiatives
Review and analyze department data and trends to make continuous improvement recommendations
Prepare and share marketing information with board of directors and executives as requested
Develop and produce company literature; collateral, press releases, letters, prospect and customer correspondence, customer success stories, bylines, white papers, articles, fact sheets, backgrounds, executive biographies, etc
Create communication pieces as needed (customer/employee newsletters, postings, )
Update the brand guidelines when needed
Guide and support customer satisfaction surveys through analysis and strategy
Participate in the interviewing and selection process for department openings as needed
Identify and implement methods for reducing costs and expenses in the department
Respond to emergency situations during and after standard hours to resolve issues that may arise
Develop and implement department goals and key measures that align with the mission, vision and values of the organization
Review and submit employee time sheets bi-weekly and PTO requests as needed
Minimum Qualifications:
Bachelors degree in Marketing, Communications, Public or Media Relations
4+ years of progressive marketing related experience
Experience working for a manufacturing company preferred
Other required Knowledge, Skills, and Abilities:
Strong computer skills (Microsoft Suite)
Strong formatting and editing skills (Canva and Adobe Creative Suite: Illustrator, Photoshop, Premiere Pro, InDesign, Acrobat Pro)
Exceptional public relations skills
Self-directed, able to take initiative and exercise independent judgment
Ability to create, foster and grow business relationships with leadership and team members
Must be a highly organized and self-motivated individual able to handle multiple tasks and meet deadlines in a fast-paced environment
Willingness and ability to develop a working knowledge of Alexandria Industries' business and facilities in support of the Company goals and initiatives
Ability to support business units with numerous high priorities in multiple locations
Excellent oral and written communication skills
Strong attention to detail
Credible, with excellent business acumen and high level analysis skills
Strong team focus with the ability to work effectively in a professional and team environment
Ability to provide strong servant leadership to support team members
Ability to take part in continuous education and training
Ability to interact at a high level with all levels of the organization
Ability to maintain professionalism and composure in every situation
Ability to travel to marketing related events as needed
Benefits:
A.I. Family Health & Wellness Clinic - Free to all employees
Group Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Savings Plan
401(k) Company Match
Flexible Spending Account (FSA)
Basic Life Insurance
Short Term & Long Term Disability Insurance
Voluntary Accident, Hospital & Critical Illness Insurance
Paid Holidays
Paid Time Off (PTO)
Paid Volunteer Hours (8hrs. per year)
Company Provided Work Uniforms
Tuition Reimbursement
Employee Assistance Program (EAP)
The anticipated pay range for this position is $23.00 - $37.99 per hour. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location.
No Travel Required
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Worksite address
alexandria, MN, 56308, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.