About this opportunity
Peaden Air Conditioning, Plumbing & Electrical lists this Marketing Director opportunity in panama city, Florida. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Peaden Air Conditioning, Plumbing & Electrical provided pay range
This range is provided by Peaden Air Conditioning, Plumbing & Electrical. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$100,000.00/yr - $145,000.00/yr
Additional compensation types
Annual Bonus
Status: Full-Time
Location: Florida Panhandle (In-Office)
Industry: HVAC | Plumbing | Electrical
Overview:
Peaden is a trusted, family-owned company that has proudly served the Florida Panhandle for over 60 years . As a cornerstone of the community, we’ve built a legacy of integrity, craftsmanship, and 5-star customer service across HVAC, plumbing, and electrical services.
As we expand into a new era of innovation and digital growth, we’re looking for a visionary and results-driven Marketing Director to lead the charge. This is a unique opportunity to help shape the future of a well-established company through cutting-edge marketing strategies, AI integration , and membership program expansion —all while staying true to the values that made us a household name.
Key Responsibilities:
Lead Generation & Strategy: Develop and execute innovative marketing strategies that generate consistent, high-quality leads in HVAC, plumbing, and electrical service verticals.
SEO & Digital Domination: Own the company’s digital presence with advanced SEO strategies, local search optimization, SEM, and PPC campaigns. Ensure we’re the first name customers see in the Florida Panhandle.
Brand Building & Legacy Marketing: Enhance our already strong brand as a 5-star, family-owned business built on decades of trust. Use storytelling and community-focused messaging to reinforce our legacy.
Membership Growth: Launch and scale marketing campaigns that grow our customer membership program, emphasizing recurring value and customer loyalty.
AI-Powered Marketing & Automation: Integrate AI and marketing automation tools to streamline lead nurturing, personalize campaigns, and gain real-time insights for smarter decisions.
Content & Social Media Strategy: Oversee educational and engaging content creation, including video, blogs, and social media to drive visibility and authority in the trades.
Team Leadership & Cross-Department Collaboration: Manage and mentor the marketing team while collaborating with operations, sales, and service teams to ensure marketing efforts are aligned with business goals.
Performance Analysis & Budget Management: Track KPIs, analyze marketing ROI, and manage the marketing budget with a focus on data-backed decision-making.
Qualifications:
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
7+ years of digital marketing experience, with at least 3 years in a leadership role.
Proven expertise in SEO , SEM , social media , email marketing , and content strategy .
Deep understanding of marketing analytics , conversion tracking , and lead funnels .
Passion for innovation and continuous improvement.
Excellent leadership, communication, and team-building skills.
Experience in the home services industry is a big plus.
Preferred Skills:
Familiarity with tools like ServiceTitan , HubSpot , Google Ads , Meta Business Suite , or other CRM/automation platforms.
Experience growing subscription or membership-based services .
Strong grasp of AI tools for predictive analytics, chatbots, and personalized marketing.
Deep understanding of local market dynamics in the Florida Panhandle.
Why Join Us?
Be part of a family legacy that has served local communities for over six decades.
Help shape the future of marketing for a modern, rapidly growing trades company .
Thrive in a company culture that blends heritage and innovation , with strong values and a commitment to excellence.
Join a team that truly values people, progress, and performance .
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Consumer Services
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.