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Job description
Description
About Bucked Up:
Bucked Up is a leading lifestyle and nutrition brand committed to empowering athletes, fitness enthusiasts, and everyday individuals with high-quality supplements, energy drinks and gear. We believe in the relentless pursuit of excellence, and our team is dedicated to pushing the boundaries of what's possible in the industry.
About the Role
The Marketing Funnels Coordinator will assist and optimize our paid media funnels, turning ad traffic into customers through direct-response experiences. This role focuses on conversion rate optimization (CRO), upsell creation, and A/B landing page testing across our e-commerce funnels, working closely with our media buying and creative teams to profitably scale customer acquisition.
Primary Responsibilities:
Paid Media Funnels & Direct Response Build and manage direct-response style funnels from the ad click through to checkout, keeping a cohesive message-to-offer flow at every step.
Develop a deep understanding of every stage of the marketing funnel, from top-of-funnel traffic through to post-purchase retention.
Partner with our media buyers to align funnel pages and offers with active campaigns and audiences.
Conversion Rate Optimization & A/B Testing Plan and run A/B and multivariate tests on landing pages to lift conversion rates.
Analyze funnel metrics and user behavior to pinpoint friction points and prioritize CRO opportunities. Compile reporting pulling various metrics (Conversion Rates, Average Order Values, Take Rates, Profit Loss Per Sale, etc...)
Implement data-backed changes to page layout, copy, and offers, then measure the impact of each test.
Measure/interpret heat maps, user sessions, to determine best directions for optimization
Upsell & Offer Creation Design and build upsells, cross-sells, and order bumps that increase average order value.
Test offer structures, pricing, and bundles across the funnel to maximize revenue per visitor.
Build and maintain landing pages in web builders; along with backend ecommerce storefronts.
Collaboration & Platforms Coordinate with media buying platforms (Meta, TikTok, and Google) to ensure clean tracking and funnel alignment.
Collaborate with our creative and development teams to ship new funnel assets and page features quickly.
Copywriting Must implement Direct Response copy within various projects, especially for landing page creation
Utilize best practices for CRO via copy adjustments/testing within a given A/B Testing phase
Collaborate with Media Buyers, Email Coordinators to align with copy messaging for various marketing materials.
Qualifications:
Familiarity with direct-response style marketing funnels, with a deep understanding of every stage of the funnel.
Working knowledge of conversion rate optimization (CRO), upsell creation, and A/B landing page testing.
Hands-on experience with Storefront applications like Shopify, BigCommerce, etc...
Experience with web builders like Webflow, InstaPage, Unbounce, etc...
Familiarity with media buying platforms such as Meta, TikTok, and Google.
Experience with email platforms, particularly Klaviyo, and understanding of emails flows (i.e. Abandoned Cart, Retention, etc...)
Highly task- and detail-oriented, with consistent, timely completion of tasks.
A genuine willingness to learn and grow.
Experience with supplement or CPG brands is a plus.
Additional Information: Pay is DOE
Full-time schedule
Insurance benefits are available for eligible full-time employees. Benefits include Health Insurance, Dental, basic life Insurance, Vision plan, HSA, and Employee Assistance Program.
Additional voluntary benefits include accidental insurance, pet coverage, Metlaw services, and additional life insurance coverage.
Paid Holidays
PTO Available for Full-time employees
Employee Discount on Bucked Up products and apparel
DAS Labs (DBA Bucked Up) is an equal employment opportunity and affirmative action employer that participates in the E-Verify program as required by law. All qualified applicants will receive consideration for employment without regard race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status or other legally protected characteristics. Bucked Up does not sponsor applicants for work visas.
Worksite address
lindon, UT, 84042, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.