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New York Technology Partners

Marketing Lead

new york, NY

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Job description

Develop and implement global marketing strategies across branding, digital, PR, analyst relations, events, social media, and ABM

Ensure alignment with business objectives while tailoring messaging for regional markets with a consistent global voice

Leverage AI tools to generate insights and improve campaign performance

Lead Generation & Engagement

Lead worldwide demand generation efforts in partnership with sales

Design and execute thought leadership and nurturing initiatives

Oversee event marketing and activations at key industry gatherings

Run digital campaigns and co-marketing initiatives with partners

Support account-based marketing for strategic accounts in collaboration with sales teams

Deliver account insights, market research, and competitive analysis

Create sales materials, messaging frameworks, and enablement resources

Assist major deal pursuits with customized content and executive engagement

Thought Leadership & Executive Influence

Provide data-backed strategic guidance to senior leaders

Develop executive-level content to strengthen market positioning

Build relationships with industry groups, academic institutions, and media

Engage analysts and represent the organization at global events

Marketing Operations & Team Leadership

Manage and mentor a distributed global marketing team

Oversee budgets and track performance metrics such as leads, conversions, pipeline impact, and ROI

Coordinate planning calendars to align global and regional efforts

Use AI-driven analytics to refine campaigns and content

Produce case studies and customer success stories

Success Metrics

Growth in marketing-driven pipeline and revenue

Brand visibility and digital reach

Efficiency of demand generation (cost per lead, conversion rates)

ROI from events and sponsorships

Qualifications

15+ years of B2B marketing experience in consulting, tech, or professional services

Demonstrated success with global, integrated marketing programs

Familiarity with AI-enabled marketing tools preferred

Strong communication and executive storytelling abilities

Strategic thinker with strong operational execution skills

MBA or equivalent in Marketing, Business, or a related field

Experience leading cross-functional teams in complex, matrixed environments

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Worksite address

new york, NY, 10261, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.

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