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Job description
Marketing Lead North America
Based in Burlington/Boston area.
About the role
We’re now looking for a Marketing Lead North America to elevate Versuni's presence across US and Canada. This is a business‑critical leadership opportunity to shape the regional marketing strategy and drive business growth across one of the most diverse and dynamic markets. As the regional business owner, you will lead the marketing agenda with end‑to‑end accountability for portfolio strategy, P&L performance, competitive positioning, consumer engagement, and channel strategy while working for an industry leader that doesn’t just follow trends but sets them.
The impact you’ll make
Lead 18‑month rolling forecast outlook in line with category ambitions and market dynamics
Drive portfolio strategy, ensuring the right product positioning and competitive pricing to drive profitable business growth
Localize global strategies based on deep consumer insights derived from market and data analytics
Own and manage marketing budgets to ensure achievement of strategic business and marketing goals
Develop and execute 360° integrated marketing strategies working in close collaboration with Media, E‑Commerce and Shopper marketing teams, to build a strong brand funnel from awareness to conversion
Represent the business in front of the business customers, i.e. distributors, retailers building and executing sales plans together with Sales team
Lead and nurture a high‑performing team of Category Mkt Managers, Media Manager, Media PR Influencer, Perfect Store Mkt Manager
Design and maintain a high‑performing workflow between internal teams and external agencies (Creative, PR, Media, Event etc.)
Analyse local and global market trends to create and sustain competitive advantage
Coordinating with both local and global executive stakeholders, ensuring alignment and visibility
The skills and knowledge you’ll bring
Solid relevant marketing and commercial experience, gained in consumer goods
Global consumer electronics industry background is a differentiator
Strong understanding of brand and performance marketing activation optimizing both campaign ROAS on key platforms (Amazon, Google, etc.) and overall ROI using Marketing Mix Modeling
Highly effective project management skills
Proven agency management expertise
Team management experience is a must have
Effective global stakeholder management skills
Skilled at managing large marketing budgets and act towards business objectives
Initiative taker with high ownership to drive category growth
Fluent English in both spoken and written language
Based locally and happy to come to the office 2‑3 days a week
What we’ll give you in return
Competitive base salary | benchmarked against global industry and market leaders
Hybrid working model | effectively combining working from the office & home, depending on team dynamics and personal needs
High growth environment | offering exciting learning and career development perspectives beyond your first role
Inclusive working culture | we embrace our international community & diversity as competitive advantage
Ready to make an impact?
From developing game‑changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world‑class brands, and shape the future of home living. We’re ready for you — are you ready for us?
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Worksite address
burlington, MA, 01805, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.