About this opportunity
Reinforced Learning lists this Marketing Lead opportunity in town of tonawanda, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Overview
We're looking for a Marketing Lead to help expand our online presence and brand perception as an industry-leading research lab curating human data. You’ll own Reinforced Learning’s expert marketplace strategy, acquisition, activation, matching, retention, and quality — leading the team responsible for expert sourcing, onboarding, and staffing.
You’ll build scalable supply systems across domains, partnering with Engineering on requirements for applications, assessments, matching, and automation, and setting the metrics and cadences that track staffing speed, conversion, and quality. You’ll work across Ops, Research, and Engineering to match experts to the right projects, grow conversion and marketplace liquidity, and shape the long-term structure of the expert marketplace function.
Responsibilities
Develop and execute Reinforced Learning’s go-to-market and brand strategy for technical and enterprise audiences
Design, launch, and optimize multi-channel marketing campaigns to drive awareness, product adoption, and customer engagement across frontier AI labs
Collaborate with founders and technical teams to craft compelling messaging for our offerings and breakthroughs
Own marketing content creation—including case studies, whitepapers, presentations, and press releases
Analyze campaign effectiveness, optimize strategies, and report on key performance metrics
Represent Reinforced Learning at industry events, conferences, and online communities
Required Qualifications
2-5 years of experience in marketing, product marketing, or growth at a B2B or technical company (AI, software, or data infrastructure experience a strong plus)
Deep understanding of AI, ML, and the evolving landscape of foundation models
Strong communicator with experience crafting positioning and messaging for technical audiences
Proven track record launching and scaling marketing campaigns that drive measurable results
Experience working in fast-paced startup or research lab environments
Hands-on approach, comfort wearing multiple hats, and ability to execute independently
Preferred Qualifications
Experience marketing products or services to AI labs or technical researchers
Familiarity with developer-focused or open-source marketing
Background in technical writing or communications
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.